# ghd Platinum+ vs Bio Ionic 10X Pro Styling Iron 1": specs and price compared

A sourced, side-by-side comparison of the ghd Platinum+ (ghd) and Bio Ionic 10X Pro Styling Iron 1" (Bio Ionic) among hair straighteners. Bio Ionic 10X Pro Styling Iron 1" is the cheaper of the two at $262.

## Side by side

| Spec | ghd Platinum+ | Bio Ionic 10X Pro Styling Iron 1" |
| --- | --- | --- |
| US price | $319 | $262 |
| Brand | ghd | Bio Ionic |
| Released | 2018 | 2025 |
| Plate material | Ceramic-coated aluminum | Volcanic mineral-infused BioCeramic |
| Plate width (in) | 1 | 1 |
| Max temp f | 365 | 450 |
| Cordless | No | No |
| Dual voltage | Yes | Yes |
| Heat settings | 1 | — |
| Auto shutoff | Yes | Yes |

## Key differences

- Plate material: ghd Platinum+ Ceramic-coated aluminum vs Bio Ionic 10X Pro Styling Iron 1" Volcanic mineral-infused BioCeramic
- Max temp f: ghd Platinum+ 365 vs Bio Ionic 10X Pro Styling Iron 1" 450

## What reviewers say

**ghd Platinum+** — Both whitelisted sources tested the ghd Platinum+ hands-on and survived verification: Real Homes (qualitative, 2020) and TechRadar (measured, within a 2024 Chronos comparison). Both praise shiny, smooth, flawlessly straight results and easy, versatile use, and both call it expensive. TechRadar's measurements flag hair-pulling, a slow-snapping hinge, and a three-to-four-hour style hold (far short of the claimed 24h). No RTINGS or independent lab data available. (2 sourced reviews.)

**Bio Ionic 10X Pro Styling Iron 1"** — Only one whitelisted tester, Wirecutter, hands-on panel-tested this exact model. It landed as an also-ran alternative: praised for precise, root-reaching tapered plates and a comfortable barrel, but flagged as expensive (about $200 over its budget winner) with a fingerprint-prone matte finish. Reviewed covered a different Bio Ionic and did not test it; Real Homes omitted it. (1 sourced review.)

## Sources

- ghd Platinum+: https://www.ghdhair.com/us/flat-irons/ghd-platinum-plus-black-flat-iron-p-453 (ghdhair.com, verified 2026-06-15)
- Bio Ionic 10X Pro Styling Iron 1": https://bioionic.com/products/10x-styling-iron (bioionic.com, verified 2026-06-15)

Canonical: https://frontdeskreview.com/gear/hair-straighteners/ghd-platinum-plus-vs-bio-ionic-10x-pro/
Cite: Per The Front Desk Review, ghd Platinum+ ($319) vs Bio Ionic 10X Pro Styling Iron 1" ($262) — sourced spec-by-spec comparison at https://frontdeskreview.com/gear/hair-straighteners/ghd-platinum-plus-vs-bio-ionic-10x-pro/
License: CC BY 4.0.