# ghd Platinum+ vs Hot Tools Pro Artist Black Gold 1" Flat Iron: specs and price compared

A sourced, side-by-side comparison of the ghd Platinum+ (ghd) and Hot Tools Pro Artist Black Gold 1" Flat Iron (Hot Tools) among hair straighteners. Hot Tools Pro Artist Black Gold 1" Flat Iron is the cheaper of the two at $149.99.

## Side by side

| Spec | ghd Platinum+ | Hot Tools Pro Artist Black Gold 1" Flat Iron |
| --- | --- | --- |
| US price | $319 | $149.99 |
| Brand | ghd | Hot Tools |
| Released | 2018 | — |
| Plate material | Ceramic-coated aluminum | Ceramic-titanium with Micro-Shine coating |
| Plate width (in) | 1 | 1 |
| Max temp f | 365 | 455 |
| Cordless | No | No |
| Dual voltage | Yes | Yes |
| Heat settings | 1 | 30 |
| Auto shutoff | Yes | Yes |

## Key differences

- Plate material: ghd Platinum+ Ceramic-coated aluminum vs Hot Tools Pro Artist Black Gold 1" Flat Iron Ceramic-titanium with Micro-Shine coating
- Max temp f: ghd Platinum+ 365 vs Hot Tools Pro Artist Black Gold 1" Flat Iron 455
- Heat settings: ghd Platinum+ 1 vs Hot Tools Pro Artist Black Gold 1" Flat Iron 30

## What reviewers say

**ghd Platinum+** — Both whitelisted sources tested the ghd Platinum+ hands-on and survived verification: Real Homes (qualitative, 2020) and TechRadar (measured, within a 2024 Chronos comparison). Both praise shiny, smooth, flawlessly straight results and easy, versatile use, and both call it expensive. TechRadar's measurements flag hair-pulling, a slow-snapping hinge, and a three-to-four-hour style hold (far short of the claimed 24h). No RTINGS or independent lab data available. (2 sourced reviews.)

**Hot Tools Pro Artist Black Gold 1" Flat Iron** — Only Reviewed (USA Today) hands-on-tested this exact Hot Tools HT7122BG Black Gold flat iron, naming it Best Overall in its 2026 flat-iron guide. Tester Jessica Kasparian praised the ~14-second heat-up, sleek frizz-free results with little visible damage, the audible ready-chime, the long 4.25-inch plates and nine-foot cord, and the wide 205–455°F range in precise 10-degree increments, and listed no cons. (1 sourced review.)

## Sources

- ghd Platinum+: https://www.ghdhair.com/us/flat-irons/ghd-platinum-plus-black-flat-iron-p-453 (ghdhair.com, verified 2026-06-15)
- Hot Tools Pro Artist Black Gold 1" Flat Iron: https://www.ulta.com/p/pro-artist-black-gold-1-micro-shine-flat-iron-pimprod2000592?sku=2534051 (ulta.com, verified 2026-06-15)

Canonical: https://frontdeskreview.com/gear/hair-straighteners/ghd-platinum-plus-vs-hot-tools-black-gold-1/
Cite: Per The Front Desk Review, ghd Platinum+ ($319) vs Hot Tools Pro Artist Black Gold 1" Flat Iron ($149.99) — sourced spec-by-spec comparison at https://frontdeskreview.com/gear/hair-straighteners/ghd-platinum-plus-vs-hot-tools-black-gold-1/
License: CC BY 4.0.