# Roku Ultra (2024) vs Apple TV 4K (3rd Gen): specs and price compared

A sourced, side-by-side comparison of the Roku Ultra (2024) (Roku) and Apple TV 4K (3rd Gen) (Apple) among streaming devices. Roku Ultra (2024) is the cheaper of the two at $99.99.

## Side by side

| Spec | Roku Ultra (2024) | Apple TV 4K (3rd Gen) |
| --- | --- | --- |
| US price | $99.99 | $129 |
| Brand | Roku | Apple |
| Released | 2024-09 | 2022-11 |
| Max resolution | 4K | 4K |
| HDR formats | Dolby Vision, HDR10+, HDR10, HLG | Dolby Vision, HDR10+, HDR10, HLG |
| Processor | Realtek 1619BRV | Apple A15 Bionic |
| Storage (GB) | 4 | 64 |
| Wi-Fi | WiFi 6 | WiFi 6 |
| Remote voice | Yes | Yes |
| Ethernet | Yes | No |

## Key differences

- Processor: Roku Ultra (2024) Realtek 1619BRV vs Apple TV 4K (3rd Gen) Apple A15 Bionic
- Storage (GB): Roku Ultra (2024) 4 vs Apple TV 4K (3rd Gen) 64
- Ethernet: Roku Ultra (2024) Yes vs Apple TV 4K (3rd Gen) No

## What reviewers say

**Roku Ultra (2024)** — Three whitelisted hands-on reviews (TechRadar, PCWorld, Tom's Guide) survived verification, all covering the exact 2024 Roku Ultra. All three praise its speed versus Roku's cheaper streaming sticks/dongles and the backlit, USB-C rechargeable Voice Remote Pro, plus Roku's deep catalog of free content. All three flag intrusive and growing home-screen banner ads, and PCWorld and Tom's Guide stress it is barely an upgrade over older Ultras. Note: full Dolby Vision/HDR10+/Atmos support is enumerated in full only by TechRadar; PCWorld cites only Dolby Atmos and Tom's Guide only Dolby Vision. (3 sourced reviews.)

**Apple TV 4K (3rd Gen)** — Four whitelisted testers (Tom's Guide, Engadget, PCWorld/TechHive, What Hi-Fi) hands-on reviewed the 3rd-gen Apple TV 4K and unanimously call it the best streaming box, praising blazing A15 speed, the ad-free interface and a $50 price cut. Only Tom's Guide stopwatch-measured load times, clocking Netflix in 1 second and Disney Plus in 4. Gripes: still pricey, limited ports and no bundled HDMI cable. (4 sourced reviews.)

## Sources

- Roku Ultra (2024): https://www.roku.com/en-us/products/players/roku-ultra (roku.com, verified 2026-06-15)
- Apple TV 4K (3rd Gen): https://www.apple.com/apple-tv-4k/specs/ (apple.com, verified 2026-06-15)

Canonical: https://frontdeskreview.com/gear/streaming-devices/roku-ultra-2024-vs-apple-tv-4k-3rd-gen/
Cite: Per The Front Desk Review, Roku Ultra (2024) ($99.99) vs Apple TV 4K (3rd Gen) ($129) — sourced spec-by-spec comparison at https://frontdeskreview.com/gear/streaming-devices/roku-ultra-2024-vs-apple-tv-4k-3rd-gen/
License: CC BY 4.0.