# Oral-B iO Series 10: specs and price

**Price (US):** $399.99 at oralb.com (MSRP on oralb.com; US retail launch 2023), as of 2026-07-31. A sourced, dated price of record — other retailers (incl. Amazon) may be lower. Among the 20 electric toothbrushes we track it is #19 cheapest of 20; category median $110.
**Brand:** Oral-B
**Released:** 2023
**Deskmark:** Silver Deskmark — pay-blind category standing 8/100, #10 of 19 in class (independent, computed from sourced data, never for sale).
**Price tracked since:** June 2026 (last change 2026-07-31: $249.99 → $399.99)

## Specifications

| Spec | Value |
| --- | --- |
| Price (US) | $399.99 |
| Brand | Oral-B |
| Released | 2023 |
| Brush action | oscillating-rotating (micro-vibrations) |
| Cleaning modes | 7 |
| Battery days | 14 |
| Pressure sensor | Yes |
| Smart app | Yes |
| Smart timer | Yes |
| Travel case | Yes |

## Where it stands

At $400, the Oral-B iO Series 10 is #19 cheapest of the 20 electric toothbrushes we track, where the median is $95. On the spec sheet, its cleaning modes of 7 is above the median of the 22, its release year of 2023 is above the median of the 16, and its battery days of 14 is at the median of the 19. By release date, it is among the newer of the 16 we date.

## Price over time

Since we began tracking the Oral-B iO Series 10 on 2026-06-27, its price has held at $399.99. The lowest we have recorded is $249.99 (2026-07-25). Its most recent move was on 2026-07-31: $249.99 → $399.99.

## What reviewers say

Based on one whitelisted hands-on review (TechRadar), which calls the Oral-B iO Series 10 a super-premium oscillating brush delivering a dentist-level clean, with a smart-feedback charging dock, LED pressure ring and a quiet brushless magnetic motor, while flagging a very high up-front price and pricey replacement heads. (Based on 1 review, 1 lab-tested, 2022-11-01.)

Praised: Dentist-level cleaning that leaves teeth feeling smooth and fresh; Smart feedback charging dock and LED pressure ring give useful real-time brushing guidance; Quiet brushless magnetic motor with fast three-hour charging.
Flagged: Very expensive up front; Ongoing replacement brush heads are pricey; Travel case could be larger.
Disagreement: Only one whitelisted hands-on review survived verification (TechRadar), so no cross-source comparison or measured-data corroboration was possible. The review is qualitative and reports no physically measured battery, stroke, or plaque numbers.
Sources: TechRadar (2022-11-01, techradar.com)

## Frequently asked questions

**What do reviewers say about the Oral-B iO Series 10?**

Based on one whitelisted hands-on review (TechRadar), which calls the Oral-B iO Series 10 a super-premium oscillating brush delivering a dentist-level clean, with a smart-feedback charging dock, LED pressure ring and a quiet brushless magnetic motor, while flagging a very high up-front price and pricey replacement heads. Praised: Dentist-level cleaning that leaves teeth feeling smooth and fresh; Smart feedback charging dock and LED pressure ring give useful real-time brushing guidance; Quiet brushless magnetic motor with fast three-hour charging. Flagged: Very expensive up front; Ongoing replacement brush heads are pricey; Travel case could be larger. (From 1 tester review, 1 lab-tested.)

**How much does the Oral-B iO Series 10 cost?**

The Oral-B iO Series 10 has a US price of $399.99 (MSRP on oralb.com; US retail launch 2023), as of 2026-06-15.

**How does the Oral-B iO Series 10 compare on price?**

At $400, the Oral-B iO Series 10 is #19 cheapest of the 20 electric toothbrushes we track, where the median is $95.

**Has the Oral-B iO Series 10's price changed?**

No — the Oral-B iO Series 10 has held at $399.99 since 2026-06-27.

**What is the lowest price the Oral-B iO Series 10 has been?**

The lowest we have recorded for the Oral-B iO Series 10 is $249.99 on 2026-07-25.

**Is now a good time to buy the Oral-B iO Series 10?**

The Oral-B iO Series 10 is currently $399.99; the lowest we have recorded is $249.99 (2026-07-25). Every price is dated, so you can judge it against its own history.

**When was the Oral-B iO Series 10 released?**

The Oral-B iO Series 10 was released 2023.

**What are the Oral-B iO Series 10's key specs?**

Oral-B iO Series 10 (Oral-B): brush action oscillating-rotating (micro-vibrations), cleaning modes 7, battery days 14, pressure sensor Yes, smart app Yes. Full sourced spec sheet verified 2026-06-15.

Source: https://oralb.com/en-us/products/electric-toothbrushes/io-series-10-rechargeable-electric-toothbrush-stardust-white/ (oralb.com, accessed 2026-06-15)
Corroboration: https://www.dental-tribune.com/news/oral-b-launches-its-latest-io-series-10-at-the-world-mobile-congress-in-barcelona/ (accessed 2026-06-15)
Canonical: https://frontdeskreview.com/product/electric-toothbrushes/oral-b-io-series-10/
Cite: Per The Front Desk Review, the Oral-B iO Series 10 price of record was $399.99 as of 2026-06-15 — https://frontdeskreview.com/product/electric-toothbrushes/oral-b-io-series-10/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl