# Fujifilm Instax Square SQ40: specs and price

**Price (US):** $149.95 at fujifilm.com (MSRP per Fujifilm press release), as of 2026-06-27. A sourced, dated price of record — other retailers (incl. Amazon) may be lower. Among the 12 instant cameras we track it is #6 cheapest of 12; category median $150.
**Brand:** Fujifilm
**Released:** 2023-06
**Deskmark:** Bronze Deskmark — pay-blind category standing 33/100, #8 of 10 in class (independent, computed from sourced data, never for sale).
**Price tracked since:** June 2026

## Specifications

| Spec | Value |
| --- | --- |
| Price (US) | $149.95 |
| Brand | Fujifilm |
| Released | 2023-06 |
| Film format | instax_square |
| Hybrid digital | No |
| Built in screen | No |
| Selfie mirror | Yes |
| Self timer | No |
| Rechargeable battery | No |
| Weight (oz) | 16 |

## Where it stands

At $150, the Fujifilm Instax Square SQ40 is #6 cheapest of the 12 instant cameras we track, where the median is $150. On the spec sheet, its weight of 16 oz is above the median of the 10, and its release year of 2023 is at the median of the 11.

## What reviewers say

Two whitelisted testers cover the Fujifilm Instax Square SQ40: TechRadar's hands-on review and Engadget's best-instant-camera guide, which names it best overall. All five draft quotes verified as literal matches in the fetched text (TechRadar CHARS 22809, Engadget CHARS 12646). Both praise the retro faux-leather/leatherette looks and point-and-shoot simplicity; TechRadar alone flags the high price (almost twice the Instax Mini 12) and the always-on flash with no off switch. Neither source ran lab measurements. (Based on 2 reviews, 2023-06-19–2026-01-19.)

Praised: Retro black faux-leather / leatherette design looks great; Point-and-shoot simplicity, easy for anyone to use; Square print size is spot-on with better bright-light exposure than the Instax Mini.
Flagged: Pricier than the Instax Mini 12 (roughly double); No creative control and no way to disable the always-on flash.
Disagreement: No genuine cross-source disagreement: TechRadar is the only source with substantive critique (price, no flash-off, limited creativity), while Engadget's buying guide only praises the SQ40 as its best-overall pick and offers no negatives.
Sources: TechRadar (2023-06-19, techradar.com), Engadget (2026-01-19, engadget.com)

## Frequently asked questions

**What do reviewers say about the Fujifilm Instax Square SQ40?**

Two whitelisted testers cover the Fujifilm Instax Square SQ40: TechRadar's hands-on review and Engadget's best-instant-camera guide, which names it best overall. All five draft quotes verified as literal matches in the fetched text (TechRadar CHARS 22809, Engadget CHARS 12646). Both praise the retro faux-leather/leatherette looks and point-and-shoot simplicity; TechRadar alone flags the high price (almost twice the Instax Mini 12) and the always-on flash with no off switch. Neither source ran lab measurements. Praised: Retro black faux-leather / leatherette design looks great; Point-and-shoot simplicity, easy for anyone to use; Square print size is spot-on with better bright-light exposure than the Instax Mini. Flagged: Pricier than the Instax Mini 12 (roughly double); No creative control and no way to disable the always-on flash. (From 2 tester reviews.)

**How much does the Fujifilm Instax Square SQ40 cost?**

The Fujifilm Instax Square SQ40 has a US price of $149.95 (MSRP per Fujifilm press release), as of 2026-06-19.

**How does the Fujifilm Instax Square SQ40 compare on price?**

At $150, the Fujifilm Instax Square SQ40 is #6 cheapest of the 12 instant cameras we track, where the median is $150.

**When was the Fujifilm Instax Square SQ40 released?**

The Fujifilm Instax Square SQ40 was released 2023-06.

**What are the Fujifilm Instax Square SQ40's key specs?**

Fujifilm Instax Square SQ40 (Fujifilm): film format instax_square, hybrid digital No, built in screen No, selfie mirror Yes, self timer No. Full sourced spec sheet verified 2026-06-19.

Source: https://www.fujifilm.com/us/en/consumer/instax/cameras/squaresq40/specifications (fujifilm.com, accessed 2026-06-19)
Corroboration: https://www.fujifilm.com/us/en/news/instax/fujifilm-introduces-SQ40-instant-camera (accessed 2026-06-19)
Canonical: https://frontdeskreview.com/product/instant-cameras/fujifilm-instax-square-sq40/
Cite: Per The Front Desk Review, the Fujifilm Instax Square SQ40 price of record was $149.95 as of 2026-06-19 — https://frontdeskreview.com/product/instant-cameras/fujifilm-instax-square-sq40/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl