# Polaroid Now+ Gen 3: specs and price

**Price (US):** $139.99 at press.polaroid.com (MSRP per Polaroid newsroom press release), as of 2026-06-27. A sourced, dated price of record — other retailers (incl. Amazon) may be lower. Among the 12 instant cameras we track it is #5 cheapest of 12; category median $150.
**Brand:** Polaroid
**Released:** 2025-03
**Price tracked since:** June 2026

## Specifications

| Spec | Value |
| --- | --- |
| Price (US) | $139.99 |
| Brand | Polaroid |
| Released | 2025-03 |
| Film format | i_type |
| Hybrid digital | No |
| Built in screen | No |
| Selfie mirror | No |
| Self timer | Yes |
| Rechargeable battery | Yes |
| Weight (oz) | — |

## Where it stands

At $140, the Polaroid Now+ Gen 3 is #5 cheapest of the 12 instant cameras we track, where the median is $150. On the spec sheet, its release year of 2025 is the highest of the 11. By release date, it is among the newer of the 11 we date.

## What reviewers say

One verified hands-on review of this exact model survived checking: PCMag's, shot over roughly six weeks and four packs of film (read via the Yahoo Tech syndication, since pcmag.com returns HTTP 403 to the fetcher). It praises the Bluetooth app's creative modes and the large 3.1-inch square I-Type prints, but calls the lens, autofocus and metering basic, flags $2-per-shot film that shifts colour with temperature, and steers most buyers to the Polaroid Flip or the Fujifilm Instax Mini 99 instead. (Based on 1 review, 1 lab-tested, 2025-06-20.)

Praised: Bluetooth app unlocks real creative control - aperture, double exposure, light painting, self-timer, full manual and EV compensation; Large 3.1-inch square I-Type prints hit the nostalgia note harder than 2.4-inch Instax Square frames and display better; USB-C battery holds its charge well between uses - still green after about six weeks and four film packs; Simple one-button operation, and works with tripods where Fujifilm's Instax Square SQ1 leaves out the socket.
Flagged: Lens, autofocus and metering are basic - side-by-side, the Flip's 4-zone sonar autofocus found its target better and set flash power more accurately; Colour I-Type film costs about $2 per image, must be shielded from light as it develops, and shifts cyan in cold weather / red in heat; No on-camera EV compensation - exposure changes require the phone app, which undercuts spontaneous shooting; Creative push-on filters that shipped with the first-gen Now+ are no longer bundled and cost $19.99 separately.
Disagreement: Single-source, so no cross-outlet disagreement can be measured. PCMag is internally split: it calls Polaroid's black-and-white I-Type film "much better than color" with excellent contrast and tones, yet judges the camera's own optics, autofocus and metering too basic to justify that film cost - recommending the $200 Flip for Polaroid loyalists and the Fujifilm Instax Mini 99 for casual buyers. No second whitelisted outlet with a verified hands-on review of this exact Generation 3 model was confirmed in this pass, so treat all points above as one reviewer's findings rather than a consensus.
Sources: PCMag (2025-06-20, tech.yahoo.com)

## Frequently asked questions

**What do reviewers say about the Polaroid Now+ Gen 3?**

One verified hands-on review of this exact model survived checking: PCMag's, shot over roughly six weeks and four packs of film (read via the Yahoo Tech syndication, since pcmag.com returns HTTP 403 to the fetcher). It praises the Bluetooth app's creative modes and the large 3.1-inch square I-Type prints, but calls the lens, autofocus and metering basic, flags $2-per-shot film that shifts colour with temperature, and steers most buyers to the Polaroid Flip or the Fujifilm Instax Mini 99 instead. Praised: Bluetooth app unlocks real creative control - aperture, double exposure, light painting, self-timer, full manual and EV compensation; Large 3.1-inch square I-Type prints hit the nostalgia note harder than 2.4-inch Instax Square frames and display better; USB-C battery holds its charge well between uses - still green after about six weeks and four film packs; Simple one-button operation, and works with tripods where Fujifilm's Instax Square SQ1 leaves out the socket. Flagged: Lens, autofocus and metering are basic - side-by-side, the Flip's 4-zone sonar autofocus found its target better and set flash power more accurately; Colour I-Type film costs about $2 per image, must be shielded from light as it develops, and shifts cyan in cold weather / red in heat; No on-camera EV compensation - exposure changes require the phone app, which undercuts spontaneous shooting; Creative push-on filters that shipped with the first-gen Now+ are no longer bundled and cost $19.99 separately. (From 1 tester review, 1 lab-tested.)

**How much does the Polaroid Now+ Gen 3 cost?**

The Polaroid Now+ Gen 3 has a US price of $139.99 (MSRP per Polaroid newsroom press release), as of 2026-06-19.

**How does the Polaroid Now+ Gen 3 compare on price?**

At $140, the Polaroid Now+ Gen 3 is #5 cheapest of the 12 instant cameras we track, where the median is $150.

**When was the Polaroid Now+ Gen 3 released?**

The Polaroid Now+ Gen 3 was released 2025-03.

**What are the Polaroid Now+ Gen 3's key specs?**

Polaroid Now+ Gen 3 (Polaroid): film format i_type, hybrid digital No, built in screen No, selfie mirror No, self timer Yes. Full sourced spec sheet verified 2026-06-19.

Source: https://press.polaroid.com/246847-introducing-polaroid-now-now-generation-3/ (press.polaroid.com, accessed 2026-06-19)
Corroboration: https://petapixel.com/2025/03/04/polaroids-now-generation-3-cameras-promise-better-instant-photos/ (accessed 2026-06-19)
Canonical: https://frontdeskreview.com/product/instant-cameras/polaroid-now-plus-gen-3/
Cite: Per The Front Desk Review, the Polaroid Now+ Gen 3 price of record was $139.99 as of 2026-06-19 — https://frontdeskreview.com/product/instant-cameras/polaroid-now-plus-gen-3/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl