# Optimizely pricing (2026): plans, cost, and compliance

**Entry price:** Quote-only — no self-serve price published.
**Domain:** optimizely.com
**Free tier:** No
**Compliance:** HIPAA Yes · SOC 2 Yes · GDPR Yes
**Integrations:** Google Analytics, Shopify, Azure, Google Cloud, AWS, 6sense, SAML 2.0 SSO
**Best for:** Enterprise marketing and product teams needing a unified DXP; Organizations requiring HIPAA BAA for healthcare experimentation; Large brands with complex personalization and CMS needs (eBay, American Express, Dolby); Teams that want A/B testing embedded in a full content management platform

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Web Experimentation | Quote-only | — | custom | Quote-only. All Optimizely products use customized/annual pricing gated behind sales contact. No self-serve tier published. | optimizely.com |
| Feature Experimentation | Quote-only | — | custom | Quote-only. Annual contracts only per competitor research; no self-serve tier published. | optimizely.com |

**Key features:** A/B testing and multivariate testing (Web Experimentation); Feature flags and server-side experimentation (Feature Experimentation); SDKs in 10+ programming languages; AI predictive audiences; Multi-arm bandits and stats accelerator; Omnichannel personalization; AI content generation and asset management; Visual editor with drag-and-drop page assembly; 350+ supported languages for globalization; Audit logs and role-based access control; SOC 2 Type II, ISO 27001:2022, ISO 27017, ISO 27018, PCI DSS v4.0.1 certified.

**Plan limits:** All plans require annual contract and sales contact; No self-serve sign-up or pricing; SAML SSO available on select packages only; HIPAA BAA requires contact with Customer Success Manager or Sales.

Sources: 1 · Last verified 2026-06-14
Provenance: Official pricing page https://www.optimizely.com/pricing/ accessed 2026-06-14 shows 'Request pricing' for all nine products with no published USD figures. No self-serve pricing exists.
Canonical: https://frontdeskreview.com/software/ab-testing/optimizely/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl