# VWO (Visual Website Optimizer) pricing (2026): plans, cost, and compliance

**Entry price:** Quote-only — no self-serve price published.
**Domain:** vwo.com
**Free tier:** No · 30-day free trial
**Compliance:** HIPAA Not published · SOC 2 Yes · GDPR Yes
**Integrations:** Google Analytics, Google Analytics 4, Amplitude, Mixpanel, Segment, Hotjar, Adobe Analytics, Google Tag Manager, Salesforce, HubSpot
**Best for:** CRO teams wanting an all-in-one testing and analytics platform; E-commerce, SaaS, eLearning, and media companies; Organizations needing combined heatmaps, recordings, and A/B testing; Enterprise teams requiring dedicated success managers

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Growth | Quote-only | — | custom | Quote-only. Usage-based billing mentioned but no rate card published. | vwo.com |
| Pro | Quote-only | — | custom | Quote-only. | vwo.com |
| Enterprise | Quote-only | — | custom | Quote-only. | vwo.com |

**Key features:** A/B testing, split testing, and multivariate testing across web and mobile; Server-side feature experimentation and rollouts; Session recordings, heatmaps, and scrollmaps (VWO Insights); Funnel and form analysis; Bayesian statistics engine (SmartStats); Personalization and geo-targeted experiences; Customer Data Platform (Data360) for unified visitor profiles; 125+ pre-built integrations; 24/7 support included; SOC 2 Type II, ISO 27001:2022, ISO 27017, ISO 27018, ISO 27701, PCI DSS v4.0.2 certified.

**Plan limits:** All plans are quote-only with no published pricing; Usage-based billing model but no public rate card; HIPAA compliance not stated on vendor's own security page; 14 global data centers but specific data residency options require inquiry.

Sources: 1 · Last verified 2026-06-14
Provenance: Official pricing page https://vwo.com/pricing/ accessed 2026-06-14. Page shows Growth/Pro/Enterprise tier structure across VWO Testing, Feature Experimentation, Insights, Personalize, Rollouts, Mobile Insights, and Pulse products but displays zero USD prices — all require scheduling a demo.
Canonical: https://frontdeskreview.com/software/ab-testing/vwo/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl