# Luma Dream Machine pricing (2026): plans, cost, and compliance

**Entry price:** $30/mo (Plus). Among the 7 ai video generators we track it is the most expensive; median entry $0/mo.
**Domain:** lumalabs.ai
**Free tier:** No
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Not published
**Integrations:** Ray 3.2 (Luma's own video model), Uni-1 (Luma's image model), Kling (third-party video model), Veo (third-party video model), ElevenLabs (audio/music generation)
**Best for:** Creative professionals and studios needing multi-model flexibility; Brand campaigns requiring coordinated image + video + audio assets; Commercial production teams with compositing pipelines (EXR output); E-commerce and advertising teams generating product visuals at scale; Teams doing video localization across multiple languages
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Plus | $30 | −20% | flat | $30/mo month-to-month; ~$25/mo estimated on annual billing (20% off per page, exact annual amount not published). Includes Luma and third-party image/video models, commercial use. | lumalabs.ai |
| Pro | $90 | −20% | flat | $90/mo month-to-month; ~$75/mo estimated on annual billing (20% off per page, exact annual amount not published). Commercial use, edit access for guest collaborators. | lumalabs.ai |
| Ultra | $300 | −20% | flat | $300/mo month-to-month; ~$250/mo estimated on annual billing (20% off per page, exact annual amount not published). Highest individual self-serve tier. | lumalabs.ai |
| Team | Quote-only | — | custom | Contact sales. Team management, shared credits, usage analytics. | lumalabs.ai |
| Enterprise | Quote-only | — | custom | Contact sales. Enterprise commitments, dedicated training, custom fine-tuning. | lumalabs.ai |

**Key features:** Ray 3.2 text-to-video and image-to-video generation; Multi-model orchestration: Luma, Kling, Veo, Uni-1 in one platform; Luma Agents: plan, generate, iterate, and refine across a full creative project; Video localization with natural voiceovers and lip-sync (via ElevenLabs); Voiceover and audio track generation; Professional EXR export for compositing pipelines; Shared context maintained across formats and workflows; Guest collaborator edit access (Pro and above); SSO on Team plan; Custom fine-tuning on Enterprise.

**Plan limits:** No free tier — lowest paid plan is $30/month; Plus: standard usage allocation; Pro: 4x usage vs. Plus; Ultra: 15x usage vs. Plus; Team/Enterprise: shared credits and team management via contact sales; EXR professional export available on higher plans.

## Cheaper ai video generators alternatives

- [Runway](https://frontdeskreview.com/software/ai-video-generators/runway/) — from $0/mo
- [Synthesia](https://frontdeskreview.com/software/ai-video-generators/synthesia/) — from $0/mo
- [HeyGen](https://frontdeskreview.com/software/ai-video-generators/heygen/) — from $0/mo
- [Pika](https://frontdeskreview.com/software/ai-video-generators/pika/) — from $0/mo
- [Descript](https://frontdeskreview.com/software/ai-video-generators/descript/) — from $0/mo

Sources: 1 · Last verified 2026-06-14
Provenance: Prices read directly from lumalabs.ai/dream-machine/pricing on 2026-06-14. Page displays monthly prices and notes 'Save up to 20% with yearly' but does not show the specific annual amounts — annual-equivalent rates of $25/$75/$250 are derived from the stated 20% discount and are estimates, not confirmed figures on the page. Team and Enterprise tiers show 'Contact us' with no published price.
Canonical: https://frontdeskreview.com/software/ai-video-generators/luma-dream-machine/
Cite: Per The Front Desk Review, Luma Dream Machine's entry plan was $30/mo as of 2026-06-14 — https://frontdeskreview.com/software/ai-video-generators/luma-dream-machine/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl