# Auth0 pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Free). Among the 8 auth identity we track it is the cheapest; median entry $0/mo.
**Domain:** auth0.com
**Free tier:** Yes
**Compliance:** HIPAA Yes · SOC 2 Yes · GDPR Yes
**Integrations:** Okta Workforce, Microsoft Azure AD / Entra ID, Google Workspace, Salesforce, GitHub, Twilio, SendGrid, AWS
**Best for:** B2B SaaS needing enterprise SSO fast; Teams requiring HIPAA or FedRAMP compliance; High-scale consumer apps (B2C MAU model)
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | — | flat | Up to 25,000 MAUs. 1 custom domain, passwordless auth, unlimited social connections, 5 organizations, basic attack protection, 1 enterprise connection, self-service SSO, SCIM, community support. | auth0.com |
| B2C Essentials | $35 | −8% | flat | Starts at $35/mo for 500 MAUs (month-to-month). Annual: $385/yr ($32.08/mo equivalent). Adds pro MFA, RBAC, 10 organizations, audit log streaming, separate environments, standard support. Scales with MAU volume. | auth0.com |
| B2C Professional | $240 | −8% | flat | Starts at $240/mo for 500 MAUs (month-to-month). Annual: $2,640/yr ($220/mo equivalent). Adds enhanced attack protection, custom database connections, enterprise MFA, cross-app SSO. | auth0.com |
| B2B Essentials | $150 | −8% | flat | Starts at $150/mo for 500 MAUs (month-to-month). Annual: $1,650/yr ($137.50/mo equivalent). Includes unlimited organizations, 3 enterprise SSO connections, pro MFA, standard support. Additional SSO connections: $100/mo each. | auth0.com |
| B2B Professional | $800 | −8% | flat | Starts at $800/mo for 500 MAUs (month-to-month). Annual: $8,800/yr ($733.33/mo equivalent). Adds enhanced attack protection, enterprise MFA included, security center, custom token exchange. 5 SSO connections included. | auth0.com |
| Enterprise | Quote-only | — | custom | Contact sales. 99.99% SLA, custom user tiers, enterprise rate limits, advanced support, HIPAA/BAA add-on available. | auth0.com |

**Key features:** Universal Login with no-code Forms editor; Adaptive MFA and attack protection; Serverless Actions for identity customization; Machine-to-machine (M2M) auth; Highly Regulated Identity for sensitive industries.

**Plan limits:** Free: 25,000 MAUs, 5 organizations, 1 custom domain; B2C Essentials: 500 MAU base, scales with volume; B2B Essentials: 500 MAU base, 3 SSO connections included; Enterprise: custom MAU limits, 99.99% SLA.

Sources: 1 · Last verified 2026-06-14
Provenance: https://auth0.com/pricing accessed 2026-06-14. HIPAA/BAA listed as Enterprise add-on ('Contact us'). Annual billing = 11× monthly (≈8.33% discount). B2C and B2B plans each start at 500 MAUs.
Canonical: https://frontdeskreview.com/software/auth-identity/auth0/
Cite: Per The Front Desk Review, Auth0's entry plan was $0 (free)/mo as of 2026-06-14 — https://frontdeskreview.com/software/auth-identity/auth0/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl