# Hightouch pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Basic Reverse ETL). Among the 4 customer data platform we track it is the cheapest; median entry $0/mo.
**Domain:** hightouch.com
**Free tier:** Yes
**Compliance:** HIPAA Yes · SOC 2 Yes · GDPR Yes
**Integrations:** Snowflake, BigQuery, Redshift, Databricks, Salesforce, HubSpot, Google Ads, Facebook Ads, dbt, Klaviyo
**Best for:** Data-warehouse-centric teams (Snowflake, BigQuery, Databricks) wanting Reverse ETL; HIPAA-regulated teams needing a BAA from their CDP vendor; Enterprises adopting AI-driven marketing automation (Agentic Marketing Platform)

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Basic Reverse ETL | $0 | — | flat | Free forever. Up to 2 active syncs, unlimited destination count, unlimited user seats. Entry point for Reverse ETL use case only. | hightouch.com |
| Composable CDP | Quote-only | — | custom | Usage-based pricing, no published rates. Includes Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster. 300+ integrations. No MTU limits. HIPAA compliance and BAA available. ISO 27001, SOC 2 Type 2 certified. | hightouch.com |
| Agentic Marketing Platform | Quote-only | — | custom | Usage-based pricing, no published rates. Includes Ad Studio, AI Decisioning, pre-set monthly personalized actions. Designed for AI-driven marketing automation. | hightouch.com |

**Key features:** Composable CDP built on the data warehouse — no proprietary data store required; 300+ destination integrations with custom destination toolkit; AI Decisioning for next-best-action personalization; Identity Resolution with Match Booster for cross-device stitching; SOC 2 Type II and ISO 27001 certified; HIPAA BAA available.

**Plan limits:** Free (Basic Reverse ETL): 2 active syncs, unlimited destinations, unlimited seats; Paid plans: usage-based, no published rate card; no MTU limits; No published seat limits on any plan.

Sources: 1 · Last verified 2026-06-14
Provenance: Official pricing page https://hightouch.com/pricing/ accessed 2026-06-14. No dollar amounts are published for paid plans; HIPAA and BAA availability confirmed on that page.
Canonical: https://frontdeskreview.com/software/customer-data-platform/hightouch/
Cite: Per The Front Desk Review, Hightouch's entry plan was $0 (free)/mo as of 2026-06-14 — https://frontdeskreview.com/software/customer-data-platform/hightouch/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl