# Segment (Twilio) pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Free). Among the 4 customer data platform we track it is the cheapest; median entry $0/mo.
**Domain:** segment.com
**Free tier:** Yes
**Compliance:** HIPAA Yes · SOC 2 Yes · GDPR Yes
**Integrations:** Snowflake, BigQuery, Redshift, Salesforce, HubSpot, Braze, Amplitude, Facebook Ads
**Best for:** HIPAA-regulated teams needing a BAA-eligible CDP; Product-led growth teams instrumenting web and mobile events; Organizations already in the Twilio ecosystem (SMS, email, WhatsApp)
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | — | flat | 1,000 monthly tracked visitors, 2 sources, 700+ integrations, 500K/mo Reverse ETL records. No credit card required. | twilio.com |
| Team | $120 | — | flat | Starts at $120/mo for 10,000 monthly tracked visitors; 1 data warehouse destination, unlimited sources, 1M/mo Reverse ETL records. Overage: +$12 per 1K MTUs (10K–25K range), +$11 (25K–100K), +$10 (100K+). HIPAA eligibility available. | twilio.com |
| Business | Quote-only | — | custom | Custom volume, contact sales. Includes unlimited sources and destinations, audience activation (Personas/Engage add-on), data quality Protocols add-on, granular user roles, data transformation and enrichment. | twilio.com |

**Key features:** 700+ pre-built connectors via Connections catalog; Reverse ETL to sync warehouse data to downstream tools; Protocols for data governance and schema enforcement; Privacy Portal for automated GDPR/CCPA consent management; Real-time unified customer profiles (Unify).

**Plan limits:** Free: 1,000 monthly tracked users (MTU), 2 sources, 500K/mo Reverse ETL records; Team: starts at 10,000 MTU/mo; overages billed per 1K MTU block; Free plan: no credit card required.

Sources: 1 · Last verified 2026-06-14
Provenance: Official pricing page https://www.twilio.com/en-us/products/connections/pricing (segment.com redirects to twilio.com) accessed 2026-06-14
Canonical: https://frontdeskreview.com/software/customer-data-platform/segment/
Cite: Per The Front Desk Review, Segment (Twilio)'s entry plan was $0 (free)/mo as of 2026-06-14 — https://frontdeskreview.com/software/customer-data-platform/segment/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl