# Match pricing (2026): plans, cost, and compliance

**Entry price:** $31.99/mo (Standard). Among the 7 dating apps we track it is #6 cheapest of 7; median entry $0/mo.
**Domain:** match.com
**Free tier:** Yes · 7-day free trial
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Not published
**Integrations:** Apple App Store (in-app purchase), Google Play
**Best for:** Adults 30+ seeking serious relationships; Users comfortable with a predominantly paid ecosystem; People who want detailed profiles and text-based discovery over swiping; Those willing to commit to multi-month subscriptions
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Standard | $31.99 | — | flat | Core paid membership: unlimited likes/messaging, see who liked/viewed your profile, and matching tools. Per-month rate shown is the 3-month term ($31.99/mo, billed upfront); drops to $22.99/mo (6-month) and $18.99/mo (12-month). | datingapps.com |
| Premium | $34.99 | — | flat | Adds Message Read receipts, profile boosts/likes upgrades, and first impressions. Per-month rate shown is the 3-month term ($34.99/mo, billed upfront); drops to $24.99/mo (6-month) and $19.99/mo (12-month). | datingapps.com |

**Key features:** Detailed text-based profiles with photos, prompts, and interests; 'Top Picks' daily curated match suggestions; Boost — temporary visibility increase; Super Likes — highlight strong interest (Premium add-on); matchPhone — anonymous phone call via masked number (add-on); Private Mode — browse without appearing in others' feeds (add-on); Message read receipts (Premium); Unlimited Rewinds (Premium); One of the largest active membership bases among paid dating sites; Web and mobile access.

**Plan limits:** Free: can create profile and send unlimited likes; Free: can message Top Picks only (cannot initiate messages to general members); Free: cannot receive messages from other free users (messaging requires paid account or 'Reply for Free' add-on); Free: no access to who liked/viewed your profile; Paid: 3–7 day trial available; requires payment method; auto-renews if not cancelled; Paid: minimum term is 3 months (no true 1-month plan).

## Cheaper dating apps alternatives

- [Tinder](https://frontdeskreview.com/software/dating-apps/tinder/) — from $0/mo
- [Bumble](https://frontdeskreview.com/software/dating-apps/bumble/) — from $0/mo
- [Hinge](https://frontdeskreview.com/software/dating-apps/hinge/) — from $0/mo
- [OkCupid](https://frontdeskreview.com/software/dating-apps/okcupid/) — from $0/mo
- [Plenty of Fish](https://frontdeskreview.com/software/dating-apps/plenty-of-fish/) — from $0/mo

Sources: 1 · Last verified 2026-06-13
Provenance: Match.com sells only multi-month terms billed upfront, presented as a per-month average; per-month rates by term taken from DatingApps.com's Match cost breakdown (accessed 2026-06-13), corroborated by a 2026 Match pricing search summary. No true 1-month plan, so monthlyUsd reflects the published 3-month per-month rate.
Canonical: https://frontdeskreview.com/software/dating-apps/match/
Cite: Per The Front Desk Review, Match's entry plan was $31.99/mo as of 2026-06-13 — https://frontdeskreview.com/software/dating-apps/match/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl