# Semrush AI PR Toolkit (formerly Prowly) pricing (2026): plans, cost, and compliance

**Entry price:** $149/mo (Base).
**Domain:** semrush.com
**Free tier:** No · 7-day free trial
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Not published
**Integrations:** Semrush SEO platform, Google Analytics
**Best for:** small PR teams; agencies using Semrush ecosystem; AI-forward outreach
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Base | $149 | — | flat | AI-cited media database access, email outreach with tracking, press release creation, newsroom hosting, AI writing assistance; usage limits apply on email sends and contact exports. 7-day free trial. | semrush.com |
| Pro | $279 | — | flat | All Base features plus automated follow-ups, advanced analytics/reporting, social media monitoring, weekly LLM-cited media updates; higher email/contact limits. 7-day free trial. | semrush.com |

**Key features:** AI-cited media database showing outlets referenced by LLMs; Automated email follow-ups (Pro); Media monitoring and coverage tracking; AI-assisted press release writing and newsroom hosting.

**Plan limits:** Email send limits per plan (exact numbers in-app); Contact export limits per plan; Mention monitoring limits per plan.

## Cheaper digital pr alternatives

- [JustReachOut](https://frontdeskreview.com/software/digital-pr/justreachout/) — from $147/mo

Sources: 1 · Last verified 2026-06-18
Provenance: Re-fetched semrush.com/kb/1575-pricing-and-plans on 2026-06-18; Base $149/mo and Pro $279/mo confirmed exact. Prowly was acquired by Semrush and rebranded as the Semrush AI PR Toolkit; legacy standalone Prowly plans are no longer sold to new customers.
Canonical: https://frontdeskreview.com/software/digital-pr/semrush-ai-pr-toolkit/
Cite: Per The Front Desk Review, Semrush AI PR Toolkit (formerly Prowly)'s entry plan was $149/mo as of 2026-06-18 — https://frontdeskreview.com/software/digital-pr/semrush-ai-pr-toolkit/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl