# Lob pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Developer). Among the 6 direct mail automation we track it is the cheapest; median entry $0/mo.
**Domain:** lob.com
**Free tier:** Yes
**Compliance:** HIPAA Yes · SOC 2 Yes · GDPR Yes
**Integrations:** HubSpot, Salesforce, Zapier, Marketo, Braze, Iterable
**Best for:** developer-first; api-integration; healthcare-mail; high-volume-print-mail
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Developer | $0 | — | flat | 1 user, up to 500 mailings/month, 10 HTML templates. Per-piece rates: postcard $0.872, letter $0.806, check $1.159 (print + postage included). Confirmed on lob.com/pricing 2026-06-18. | lob.com |
| Startup | $260 | — | flat | 3 users, up to 3,000 mailings/month, 10 HTML templates. Per-piece rates: postcard $0.612, letter $0.636, check $1.009. Confirmed on lob.com/pricing 2026-06-18. | lob.com |
| Growth | $550 | — | flat | 5 users, up to 6,000 mailings/month, 25 HTML templates. Per-piece rates: postcard $0.582, letter $0.606, check $1.009. Confirmed on lob.com/pricing 2026-06-18. | lob.com |
| Enterprise | Quote-only | — | custom | 20+ users, custom mail capacity, 50+ HTML templates, HIPAA-compliant mailings, user role management. Custom per-piece rates — contact sales. No published price. | lob.com |

**Key features:** REST API for postcards, letters, and checks; Address verification (CASS + NCOA); SOC 2 Type 2 + HIPAA + BAA available (Enterprise); No-code and API integrations.

**Plan limits:** Developer: 500 mailings/month, 1 user; Startup: 3,000 mailings/month, 3 users; Growth: 6,000 mailings/month, 5 users; Enterprise required for HIPAA-compliant mailings.

Sources: 1 · Last verified 2026-06-18
Provenance: Pricing re-verified from lob.com/pricing 2026-06-18: Developer $0, Startup $260, Growth $550, Enterprise custom — all confirmed exactly. Compliance from lob.com/security which explicitly states annual SOC 2 Type 2 audits across all five Trust Services Criteria, HIPAA support with BAA for healthcare, and GDPR + CCPA/CPRA alignment.
Canonical: https://frontdeskreview.com/software/direct-mail-automation/lob/
Cite: Per The Front Desk Review, Lob's entry plan was $0 (free)/mo as of 2026-06-18 — https://frontdeskreview.com/software/direct-mail-automation/lob/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl