# Klaviyo pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Free). Among the 8 email marketing we track it is the cheapest; median entry $0/mo.
**Domain:** klaviyo.com
**Free tier:** Yes
**Compliance:** HIPAA No · SOC 2 Yes · GDPR Yes
**Integrations:** Shopify, WooCommerce, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, Recharge, Attentive
**Best for:** DTC and ecommerce brands on Shopify or BigCommerce; Teams needing predictive analytics and revenue attribution; Brands wanting email + SMS in one platform
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | — | flat | Up to 250 active profiles, 500 monthly email sends, 150 SMS/MMS credits. Basic templates, drag-and-drop editor, segmentation, reporting. Email support first 60 days. | klaviyo.com |
| Email | $20 | — | flat | Starts at $20/mo for 251-500 active profiles with 5,000 monthly email sends (~10x contacts). Scales with active-profile tier (~$45/mo at 1,500, ~$720/mo at 50,000). No annual discount on self-serve. | klaviyo.com |
| Email + SMS | $35 | — | flat | Starts at $35/mo for 251-500 active profiles; bundles email sends plus SMS/MMS credits. Scales with active-profile tier and SMS volume. | klaviyo.com |

**Key features:** Unified customer profiles with AI-powered predictive analytics (LTV, churn risk, next order date); RFM analysis and Segments AI (create segments from natural language prompts); Omnichannel flows: email, SMS, push, RCS, WhatsApp, social; Deep ecommerce data integration (350+ pre-built connectors).

**Plan limits:** Free: 250 active profiles, 500 email sends/month, 150 SMS/MMS credits, email support first 60 days only; Email plan: scales by active profiles (~$20/mo at 251-500, ~$720/mo at 50,000); Email+SMS plan: starts $35/mo at 251-500 profiles; no annual discount on self-serve.

Sources: 1 · Last verified 2026-06-13
Provenance: https://www.klaviyo.com/pricing (official; only Free tier shown, paid USD tiers via JS calculator, corroborated via omnisend.com and emailtooltester.com 2026 reviews)
Canonical: https://frontdeskreview.com/software/email-marketing/klaviyo/
Cite: Per The Front Desk Review, Klaviyo's entry plan was $0 (free)/mo as of 2026-06-13 — https://frontdeskreview.com/software/email-marketing/klaviyo/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl