# Mailchimp pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Free). Among the 8 email marketing we track it is the cheapest; median entry $0/mo.
**Domain:** mailchimp.com
**Free tier:** Yes · 14-day free trial
**Compliance:** HIPAA No · SOC 2 Yes · GDPR Yes
**Integrations:** Shopify, WooCommerce, Salesforce, Canva, Stripe, Google Analytics, Zapier
**Best for:** Small businesses starting with email marketing; Marketers needing a wide integration ecosystem; Teams wanting an all-in-one marketing CRM + email platform
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | — | flat | Up to 250 contacts and 500 monthly sends. 1 audience, 1 seat, basic templates, single welcome automation, basic reporting. | mailchimp.com |
| Essentials | $13 | — | flat | Base price for up to 500 contacts (scales with list, max 50,000). Monthly send limit 10x contacts. 3 audiences, 3 seats, automation flows, A/B testing, SMS add-on. Price climbs with contacts (~$75/mo at 5,000). | mailchimp.com |
| Standard | $20 | — | flat | Base price for up to 500 contacts (scales with list, max 100,000). Monthly send limit 12x contacts. 5 audiences, 5 seats, advanced segmentation, custom templates, multivariate testing. ~$100/mo at 5,000 contacts. | mailchimp.com |
| Premium | $350 | — | flat | Base price includes up to 10,000 contacts (max 200,000). Monthly send limit 15x contacts. Unlimited audiences, unlimited seats, phone support, extended onboarding, advanced reporting. | mailchimp.com |

**Key features:** Customer Journey Builder (visual automation); Generative AI content tools; Predictive demographics and segmentation; Multivariate A/B testing (Standard+).

**Plan limits:** Free: 250 contacts, 500 emails/month, 1 seat, 1 audience; Essentials: up to 50,000 contacts, 10x contacts/month send limit, 3 seats; Standard: up to 100,000 contacts, 12x contacts/month send limit, 5 seats; Premium: up to 200,000 contacts, 15x contacts/month send limit, unlimited seats.

Sources: 3 · Last verified 2026-06-13
Provenance: https://mailchimp.com/pricing/marketing/ (official; geolocated to EUR, USD base prices corroborated via emailtooltester.com and costbench.com 2026 reviews)
Canonical: https://frontdeskreview.com/software/email-marketing/mailchimp/
Cite: Per The Front Desk Review, Mailchimp's entry plan was $0 (free)/mo as of 2026-06-13 — https://frontdeskreview.com/software/email-marketing/mailchimp/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl