# Amazon Prime pricing (2026): plans, cost, and compliance

**Entry price:** $11.58/mo (Prime Annual). Among the 7 grocery delivery we track it is the most expensive; median entry $8/mo.
**Domain:** amazon.com
**Free tier:** No · 30-day free trial
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Not published
**Integrations:** Amazon Fresh (grocery delivery), Whole Foods Market (10% off sale items + Blue Tag deals), Prime Video, Amazon Music Unlimited, Prime Reading, Amazon Photos (unlimited photo storage), Rx Pass pharmacy
**Best for:** Households that already use Prime for shipping and streaming who want grocery delivery included; Whole Foods shoppers seeking member pricing and free delivery; University students wanting the widest bundle (streaming + shipping + grocery) at half price via Prime Student
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Prime Monthly | $14.99 | — | flat | $14.99/month. Includes Amazon Fresh grocery delivery (in eligible zip codes), Prime Video, Amazon Music, Prime Reading, free fast shipping, and more. 30-day free trial for new members. | dealnews.com |
| Prime Annual | $11.58 | −23% | flat | $139/year billed upfront (~$11.58/month). Annual price held at $139 since the February 2022 increase from $119. annualDiscountPct = (14.99-11.58)/14.99 rounded. | dealnews.com |

**Key features:** Free same-day or next-day grocery delivery from Amazon Fresh (eligible zip codes); Extra 10% off Whole Foods sale items and exclusive Blue Tag deals for Prime members; Bundled streaming (Prime Video), music, reading, and unlimited photo storage; Prime Student plan at $7.49/month or $69/year (roughly half price) for university students; Free grocery delivery for government-assistance recipients at $4.99/month (no Prime required); Free 2-hour delivery from Whole Foods in many metros.

**Plan limits:** Amazon Fresh grocery delivery available only in eligible zip codes (not nationwide); Non-Prime grocery delivery add-on costs $9.99/month extra for orders $35+ from Fresh/Whole Foods; Amazon Fresh physical store locations closed January–February 2026; service is now delivery-only; 30-day free trial limited to new Prime members only; Prime Student ($7.49/month or $69/year) requires valid university enrollment.

## Cheaper grocery delivery alternatives

- [Walmart+](https://frontdeskreview.com/software/grocery-delivery/walmart-plus/) — from $4.08/mo
- [Target Circle 360](https://frontdeskreview.com/software/grocery-delivery/target-circle-360/) — from $4.08/mo
- [Kroger Boost](https://frontdeskreview.com/software/grocery-delivery/kroger-boost/) — from $5.75/mo
- [DashPass (DoorDash)](https://frontdeskreview.com/software/grocery-delivery/dashpass/) — from $8/mo
- [Instacart+](https://frontdeskreview.com/software/grocery-delivery/instacart-plus/) — from $8.25/mo

Sources: 1 · Last verified 2026-06-14
Provenance: Official amazon.com/prime returned HTTP 503. Pricing re-verified 2026-06-14 against dealnews.com (How Much Is Amazon Prime, June 2026), which states the standard membership is $14.99/month or $139/year, with the $139 annual rate held since 2022. Amazon Fresh same-day grocery delivery is included with Prime in eligible zip codes. VERIFIER NOTE: the previously listed $12.99 monthly figure was the 2018 price and was stale; corrected to the current $14.99/month.
Canonical: https://frontdeskreview.com/software/grocery-delivery/amazon-prime/
Cite: Per The Front Desk Review, Amazon Prime's entry plan was $11.58/mo as of 2026-06-14 — https://frontdeskreview.com/software/grocery-delivery/amazon-prime/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl