# Aura pricing (2026): plans, cost, and compliance

**Entry price:** $13/mo (Kids). Among the 7 identity theft protection we track it is #5 cheapest of 7; median entry $8.99/mo.
**Domain:** aura.com
**Free tier:** No · 14-day free trial
**Compliance:** HIPAA Not published · SOC 2 Yes · GDPR Yes
**Integrations:** American Bankers Insurance Company of Florida / Assurant (identity theft insurance underwriter), Houston Casualty Company / Tokio Marine (personal cyber insurance underwriter), iOS and Android mobile apps, Password manager (built-in), VPN (built-in, 100+ virtual locations)
**Best for:** Individuals and families wanting a single subscription covering identity, device security, and VPN; Parents needing child monitoring with parental controls and cyberbullying alerts; Buyers prioritizing fast fraud alerts and automated data broker removal
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Individual | $15 | −20% | flat | Month-to-month $15/mo; annual rate $12/mo (page states 50% savings — likely reflects introductory offer vs standard annual). Covers 1 adult, up to 10 devices. Includes identity monitoring, $1M identity theft insurance, antivirus, VPN. 14-day free trial; 60-day money-back on annual. | aura.com |
| Couple | $29 | −24% | flat | Month-to-month $29/mo; annual rate $22/mo. Covers 2 adults, up to 20 devices. Page states 60% savings on annual — likely includes introductory discount. | aura.com |
| Family | $50 | −36% | flat | Month-to-month $50/mo; annual rate $32/mo. Covers up to 5 adults, unlimited children, unlimited devices. 14-day free trial; 60-day money-back on annual. | aura.com |
| Kids | $13 | −23% | flat | Month-to-month $13/mo; annual rate $10/mo. Parental controls and child safety plan for unlimited children, unlimited devices. Does not include adult identity monitoring. | aura.com |

**Key features:** Three-bureau credit monitoring on all plans with near real-time alerts (claimed up to 250x faster than competitors); All-in-one: antivirus + VPN + password manager + identity monitoring in single subscription; Automatic removal from 200+ data broker sites and Google search results; Family plan covers 5 adults and unlimited children with parental controls and Safe Gaming; 14-day free trial with 60-day money-back guarantee on annual plans.

**Plan limits:** Individual: 1 adult, up to 10 devices; Couple: 2 adults, up to 20 devices; Family: up to 5 adults, unlimited children, unlimited devices; Kids plan: unlimited children, unlimited devices, no adult identity monitoring; Data broker removal covers 200+ data broker sites.

## Cheaper identity theft protection alternatives

- [Experian IdentityWorks](https://frontdeskreview.com/software/identity-theft-protection/experian-identityworks/) — from $0/mo
- [Zander Insurance Identity Theft Protection](https://frontdeskreview.com/software/identity-theft-protection/zander-insurance/) — from $6.75/mo
- [LifeLock](https://frontdeskreview.com/software/identity-theft-protection/lifelock/) — from $8.99/mo
- [Identity Guard](https://frontdeskreview.com/software/identity-theft-protection/identity-guard/) — from $8.99/mo

Sources: 1 · Last verified 2026-06-14
Provenance: Official aura.com/plans fetched 2026-06-14. Page returned full plan-tier pricing. Corroborated by aura.com/learn/is-aura-worth-it which confirmed annual-billing rates (different promotional figures of $9.99/$17.99/$24.99 appeared there, likely current promotion; official plans page figures used as primary).
Canonical: https://frontdeskreview.com/software/identity-theft-protection/aura/
Cite: Per The Front Desk Review, Aura's entry plan was $13/mo as of 2026-06-14 — https://frontdeskreview.com/software/identity-theft-protection/aura/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl