# Identity Guard pricing (2026): plans, cost, and compliance

**Entry price:** $8.99/mo (Value – Individual). Among the 7 identity theft protection we track it is #3 cheapest of 7; median entry $8.99/mo.
**Domain:** identityguard.com
**Free tier:** No
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Not published
**Integrations:** IBM Watson AI (risk scoring and dark web threat analysis), American Bankers Insurance Company of Florida (identity theft insurance underwriter), Experian CreditLock (Ultra plan), iOS and Android mobile apps, Password manager (built-in)
**Best for:** Buyers wanting AI-enhanced threat detection (IBM Watson); Households needing 401k and investment account monitoring; Value-conscious buyers — Value Individual plan starts at $8.99/mo
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Value – Individual | $8.99 | −16% | flat | Month-to-month $8.99/mo. Standard annual rate $7.50/mo ($90/yr, saves 16%). Promotional annual rate also available at $4.49/mo ($53.88/yr). Basic identity monitoring; no credit monitoring. 60-day money-back guarantee on annual. | identityguard.com |
| Total – Individual | $19.99 | −16% | flat | Month-to-month $19.99/mo. Standard annual rate $16.67/mo ($200.04/yr, saves 16%). Promotional annual also at $9.99/mo. Includes three-bureau credit monitoring, bank and 401k monitoring. | identityguard.com |
| Ultra – Individual | $29.99 | −16% | flat | Month-to-month $29.99/mo. Standard annual rate $25.00/mo ($300/yr, saves 16%). Promotional annual also at $14.99/mo. Adds credit score tracking, social media monitoring, high-risk transaction alerts. | identityguard.com |
| Value – Family | $14.99 | −17% | flat | Month-to-month $14.99/mo. Standard annual rate $12.50/mo ($150/yr, saves 16%). Promotional annual also at $7.49/mo. Covers 2 adults and dependent children; basic identity monitoring. | identityguard.com |
| Total – Family | $29.99 | −17% | flat | Month-to-month $29.99/mo. Standard annual rate $25.00/mo ($300/yr, saves 16%). Promotional annual also at $14.99/mo. Covers 2 adults and children with three-bureau credit monitoring. | identityguard.com |
| Ultra – Family | $39.99 | −17% | flat | Month-to-month $39.99/mo. Standard annual rate $33.33/mo ($399.96/yr, saves 16%). Promotional annual also at $19.99/mo. Full-featured family plan with social media monitoring and high-risk transaction alerts. | identityguard.com |

**Key features:** IBM Watson AI-powered risk scoring and dark web threat detection; High-risk transaction monitoring (401k, investment, bank accounts); Home and auto title monitoring; Criminal and sex offender record monitoring; Up to $5M identity theft insurance on Ultra tier.

**Plan limits:** Value plan: no credit monitoring; Total plan: three-bureau credit monitoring, monthly scores; Ultra plan: up to $5M identity theft insurance vs $1M on lower tiers; Ultra plan: white-glove fraud remediation specialists (not available on Value/Total); Family plans cover 2 adults and dependent children; 60-day money-back guarantee on annual plans only.

## Cheaper identity theft protection alternatives

- [Experian IdentityWorks](https://frontdeskreview.com/software/identity-theft-protection/experian-identityworks/) — from $0/mo
- [Zander Insurance Identity Theft Protection](https://frontdeskreview.com/software/identity-theft-protection/zander-insurance/) — from $6.75/mo

Sources: 1 · Last verified 2026-06-14
Provenance: Official identityguard.com/plans fetched 2026-06-14. Page returned full pricing for all six plan tiers. Confirmed on two separate WebFetch calls. Promotional 50%-off annual pricing shown alongside standard annual pricing; standard annual rate used as monthlyUsd with promotional rate noted.
Canonical: https://frontdeskreview.com/software/identity-theft-protection/identity-guard/
Cite: Per The Front Desk Review, Identity Guard's entry plan was $8.99/mo as of 2026-06-14 — https://frontdeskreview.com/software/identity-theft-protection/identity-guard/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl