# Instapage pricing (2026): plans, cost, and compliance

**Entry price:** $99/mo (Create). Among the 6 landing page builders we track it is the most expensive; median entry $29/mo.
**Domain:** instapage.com
**Free tier:** No · 14-day free trial
**Compliance:** HIPAA Not published · SOC 2 Yes · GDPR Yes
**Integrations:** HubSpot, Salesforce, Mailchimp, Zapier, Webhooks, Google Ads, Google Analytics, Zendesk, Vimeo, reCAPTCHA
**Best for:** Enterprise and mid-market teams requiring SOC2-certified infrastructure; PPC teams managing high ad spend who need AdMap ad-to-page alignment; Agencies needing visual collaboration tools within the page builder; Marketers requiring server-side A/B testing for accurate results
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Create | $99 | −20% | flat | Monthly billing $99/mo. Annual billing ~$79/mo (exact figure not precisely stated; 'up to 20% savings' per pricing page). 15,000 unique monthly visitors. Unlimited pages, conversions, contacts. | instapage.com |
| Optimize | $199 | −20% | flat | Monthly billing $199/mo. Annual billing ~$159/mo (approximate; 'up to 20% savings'). 30,000–50,000 unique monthly visitors. Server-side A/B testing, dynamic text replacement, multi-step forms. | instapage.com |
| Convert | Quote-only | — | custom | Enterprise tier. Contact sales / custom quote. SSO, audit logs, 99.9% SLA, dedicated customer success manager, heatmaps, custom integrations. | instapage.com |

**Key features:** Drag-and-drop builder with 500+ layouts and templates; SOC2 Type I and Type II certified; AdMap — visual ad-to-page mapping workflow; Server-side A/B testing with AI experiments; Dynamic content personalization; Visual on-page collaboration for teams; Real-time cost-per-visitor and cost-per-lead analytics; Google Ads and Analytics native integration; Multi-step forms; Dynamic Text Replacement (Optimize and above); Heatmaps (Convert/enterprise tier); 99.9% SLA (Convert tier).

**Plan limits:** Create: 15,000 unique visitors/mo, 2 subdomains, 10 team members, 5,000 API calls/day, 15,000 email sends/mo; Optimize: 30,000–50,000 unique visitors/mo, 2–10 subdomains, 10 team members, 10,000–15,000 API calls/day; Convert: custom limits (enterprise); Free trial visitors capped at 2,500 unique/mo; Credit card required to start free trial; No free tier.

## Cheaper landing page builders alternatives

- [Carrd](https://frontdeskreview.com/software/landing-page-builders/carrd/) — from $0/mo
- [Leadpages](https://frontdeskreview.com/software/landing-page-builders/leadpages/) — from $10/mo
- [Unbounce](https://frontdeskreview.com/software/landing-page-builders/unbounce/) — from $29/mo
- [Landingi](https://frontdeskreview.com/software/landing-page-builders/landingi/) — from $29/mo
- [Swipe Pages](https://frontdeskreview.com/software/landing-page-builders/swipe-pages/) — from $39/mo

Sources: 1 · Last verified 2026-06-14
Provenance: Official plans page https://instapage.com/plans/ fetched 2026-06-14. Annual discount described as 'up to 20% savings'; exact annual monthly-equivalent prices not precisely stated — approximate figures derived from that discount percentage. HIPAA not mentioned on integrations page (SOC2/CCPA/GDPR listed). Integrations from https://instapage.com/en/features/integrations fetched 2026-06-14.
Canonical: https://frontdeskreview.com/software/landing-page-builders/instapage/
Cite: Per The Front Desk Review, Instapage's entry plan was $99/mo as of 2026-06-14 — https://frontdeskreview.com/software/landing-page-builders/instapage/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl