# Bitly pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Free). Among the 8 link shorteners we track it is the cheapest; median entry $0/mo.
**Domain:** bitly.com
**Free tier:** Yes
**Compliance:** HIPAA Not published · SOC 2 Yes · GDPR Yes
**Integrations:** Shopify, Canva, ChatGPT, Zapier, Google Analytics, Salesforce
**Best for:** Marketing teams needing branded short links at scale; E-commerce brands (Shopify integration); Social media managers tracking link performance
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | — | flat | 5 links/month, 2 QR codes/month, unlimited clicks. | bitly.com |
| Core | $10 | — | flat | Annual-only plan billed $120/year (no month-to-month option). 100 links/month, 5 QR codes/month. | bitly.com |
| Growth | $29 | −17% | flat | Annual rate $29/mo ($348/yr). Month-to-month rate is $35/mo. 500 links/month, 10 QR codes/month, 1 custom domain. | bitly.com |
| Premium | $199 | −34% | flat | Annual rate $199/mo ($2,388/yr). Month-to-month rate is $300/mo. 3,000 links/month, 200 QR codes/month, city-level analytics. | bitly.com |
| Enterprise | Quote-only | — | custom | Custom volumes, multiple users, dedicated success manager, high-volume API/webhooks. Contact sales. | bitly.com |

**Key features:** AI-assisted link creation and performance analysis (Bitly Assist); QR code generation with brand customization; Mobile deep linking (Premium+); Campaign management with UTM builder; City-level click analytics (Premium+).

**Plan limits:** Free: 5 links/month, 2 QR codes/month, unlimited clicks; Core: 100 links/month, 5 QR codes/month (annual-only); Growth: 500 links/month, 10 QR codes/month, 1 custom domain; Premium: 3,000 links/month, 200 QR codes/month, city-level analytics; Enterprise: custom volumes, multiple users, SSO.

Sources: 1 · Last verified 2026-06-14
Provenance: Official pricing page https://bitly.com/pages/pricing fetched 2026-06-14. Core plan is annual-only ($120/yr = $10/mo). Growth: $35/mo month-to-month or $29/mo billed annually ($348/yr). Premium: $300/mo month-to-month or $199/mo billed annually ($2,388/yr). Enterprise: custom/quote. No HIPAA or BAA mention found.
Canonical: https://frontdeskreview.com/software/link-shorteners/bitly/
Cite: Per The Front Desk Review, Bitly's entry plan was $0 (free)/mo as of 2026-06-14 — https://frontdeskreview.com/software/link-shorteners/bitly/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl