# TrueCoach pricing (2026): plans, cost, and compliance

**Entry price:** $26.34/mo (Starter). Among the 6 personal trainer software we track it is #5 cheapest of 6; median entry $17/mo.
**Domain:** truecoach.co
**Free tier:** No · 14-day free trial
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Not published
**Integrations:** MyFitnessPal, Apple Health, Garmin, OURA, WHOOP, Zapier, Stripe
**Best for:** individual trainers with small-to-mid rosters; coaches prioritizing wearable data (OURA, WHOOP); trainers wanting a clean client-facing experience
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Starter | $26.34 | −8% | flat | Up to 5 active clients. Annual plan gives 1 month free (equivalent ~$24.15/mo). Includes program builder, messaging, 3,000+ exercise video library, Stripe payments (5% transaction fee applies). | truecoach.co |
| Standard | $57.99 | −17% | flat | Up to 20 active clients. Annual plan gives 2 months free (equivalent ~$48.33/mo). Adds public coach profile, wearables (Apple, Garmin, OURA, WHOOP), custom-branded app, advanced habit and nutrition tracking. | truecoach.co |
| Pro | $136.99 | −17% | flat | Up to 50 active clients. Annual plan gives 2 months free (equivalent ~$114.16/mo). Adds Zapier business automations. Custom pricing for 250+ clients. Stripe payments carry 5% fee. | truecoach.co |

**Key features:** 3,000+ exercise video library; OURA and WHOOP wearable integrations; Custom-branded app on Standard+; No forever-free tier; 14-day trial only.

**Plan limits:** Starter: 5 active clients; Standard: 20 active clients; Pro: 50 active clients; 250+ clients requires custom quote; Stripe payments incur 5% transaction fee.

## Cheaper personal trainer software alternatives

- [ABC Trainerize](https://frontdeskreview.com/software/personal-trainer-software/abc-trainerize/) — from $0/mo
- [Everfit](https://frontdeskreview.com/software/personal-trainer-software/everfit/) — from $0/mo
- [FitBudd](https://frontdeskreview.com/software/personal-trainer-software/fitbudd/) — from $15/mo
- [PT Distinction](https://frontdeskreview.com/software/personal-trainer-software/pt-distinction/) — from $19.9/mo

Sources: 1 · Last verified 2026-06-18
Provenance: Prices fetched from truecoach.co/pricing; monthly prices shown are the standard month-to-month rates; annual-equivalent monthly rates calculated from the published 'N months free' offer (1 free month for Starter = ~8.3%; 2 free months for Standard/Pro = ~16.7%). No forever-free tier; 14-day trial only.
Canonical: https://frontdeskreview.com/software/personal-trainer-software/truecoach/
Cite: Per The Front Desk Review, TrueCoach's entry plan was $26.34/mo as of 2026-06-18 — https://frontdeskreview.com/software/personal-trainer-software/truecoach/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl