# Amplitude pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Starter). Among the 8 product analytics we track it is the cheapest; median entry $3/mo.
**Domain:** amplitude.com
**Free tier:** Yes
**Compliance:** HIPAA Yes · SOC 2 Not published · GDPR Yes
**Integrations:** Segment, Snowflake, BigQuery, Salesforce, Braze, Slack, mParticle, RudderStack, Amplitude AI Agents
**Best for:** Product and growth teams needing deep behavioral analysis without SQL expertise; Companies running continuous A/B and multivariate experiments; Healthcare and regulated industry companies requiring HIPAA BAA; Enterprises needing EU data residency and GDPR DPAs
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Starter | $0 | — | flat | Free self-serve. 10K MTUs / up to 2M events, out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, AI feedback, unlimited sources/destinations. | amplitude.com |
| Plus | $49 | — | flat | Starting at $49/mo (annual billing). Up to 300K MTUs or 25M events; pricing calculator shows $0.049 per MTU. Unlimited product analytics, behavioral cohorts, feature tagging, web experimentation segmentation, custom audiences, online support. | amplitude.com |
| Growth | Quote-only | — | flat | Custom pricing (contact sales). Advanced behavioral analysis, causal insights, feature experimentation, code editor for web testing, real-time streaming, predictive audiences. | amplitude.com |
| Enterprise | Quote-only | — | flat | Custom pricing (contact sales). Cross-product analysis, advanced data controls, mutual exclusion groups for A/B tests, multi-armed bandit experiments, predictive audiences, assigned account manager. | amplitude.com |

**Key features:** Behavioral Graph proprietary database enabling instant queries without SQL; Session replay and heatmaps; Feature flags, A/B experimentation, and multi-armed bandit testing; Amplitude AI Agents for automated analysis and recommendations; Predictive audiences and 1:1 behavioral targeting; EU-hosted data center in Frankfurt with data sovereignty guarantees; BAA available for HIPAA (covered entities and business associates); Self-service data subject access and deletion APIs.

**Plan limits:** Starter free tier limited to 10K MTUs or up to 2M events/month; Plus tier starts at $49/mo (annual) for up to 300K MTUs; HIPAA BAA available; AI features covered under existing BAA for EU-provisioned orgs; Predictive audiences and multi-armed bandit experiments require Growth/Enterprise; EU data never leaves Frankfurt data center when EU-provisioned.

Sources: 1 · Last verified 2026-06-13
Provenance: https://amplitude.com/pricing accessed 2026-06-13
Canonical: https://frontdeskreview.com/software/product-analytics/amplitude/
Cite: Per The Front Desk Review, Amplitude's entry plan was $0 (free)/mo as of 2026-06-13 — https://frontdeskreview.com/software/product-analytics/amplitude/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl