# Mixpanel pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Free). Among the 8 product analytics we track it is the cheapest; median entry $3/mo.
**Domain:** mixpanel.com
**Free tier:** Yes
**Compliance:** HIPAA Yes · SOC 2 Yes · GDPR Yes
**Integrations:** Segment, mParticle, RudderStack, Snowflake, BigQuery, Salesforce, Slack, Marketo, Google Analytics import
**Best for:** B2B SaaS and mobile app teams needing deep funnel and retention analysis; Healthcare and finance companies requiring HIPAA compliance (Enterprise tier); Data teams that warehouse their own data (Snowflake/BigQuery sync); Startups on the generous 1M events/month free tier

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | — | flat | Free forever, no credit card. Up to 1M events/month, 5 saved reports per seat, 10K monthly session replays, basic analytics. | mixpanel.com |
| Growth | $0 | — | flat | Pay-as-you-go: first 1M events free, then $0.28 per 1K events with volume discounts (up to 20M events). Unlimited reports, 20K free monthly session replays, cohorts, behavioral analytics, Spark AI query builder (60 queries/mo), multi-touch attribution. | mixpanel.com |
| Enterprise | Quote-only | — | flat | Custom pricing (contact sales). Unlimited events, advanced data governance, HIPAA compliance tools, SAML SSO, dedicated account manager, 24/7 support, professional services. | mixpanel.com |

**Key features:** Event-based product analytics with funnel, retention, and flow analysis; Session replay (10K–20K replays/month on free/growth); Spark AI natural-language query builder; Multi-touch attribution; Cohort analysis and behavioral segmentation; Data warehouse sync (Snowflake, BigQuery); SOC 2 Type II and ISO 27001 / ISO 27701 certified; BAA available for HIPAA (Enterprise).

**Plan limits:** Free plan capped at 1M events/month; Free plan: 5 saved reports per seat; Free plan: 10K session replays/month; Spark AI query builder limited to 60 queries/month on Growth; BAA and HIPAA tools only on Enterprise (contact sales).

Sources: 1 · Last verified 2026-06-13
Provenance: https://mixpanel.com/pricing/ accessed 2026-06-13
Canonical: https://frontdeskreview.com/software/product-analytics/mixpanel/
Cite: Per The Front Desk Review, Mixpanel's entry plan was $0 (free)/mo as of 2026-06-13 — https://frontdeskreview.com/software/product-analytics/mixpanel/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl