# Lofty (formerly Chime) pricing (2026): plans, cost, and compliance

**Entry price:** Quote-only — no self-serve price published.
**Domain:** lofty.com
**Free tier:** No
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Not published
**Best for:** individual agents; teams; brokerages; enterprise real estate firms

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Lofty Agent | Quote-only | — | custom | Quote-only. Individual agent tier. AI-powered CRM, lead management, email/text automation, mobile app, listing tools. | lofty.com |
| Lofty Team | Quote-only | — | custom | Quote-only. Multi-agent team tier. Adds team management tools and shared workflows. | lofty.com |
| Lofty Broker | Quote-only | — | custom | Quote-only. Brokerage-level tier. Lender cost-sharing available (up to 50% marketing split). | lofty.com |
| Lofty Enterprise | Quote-only | — | custom | Quote-only. Adds SSO, white-label options, customizable org structure, dedicated customer success rep. | lofty.com |

**Key features:** AI-powered CRM with dynamic lead scoring; Marketing automation and listing tools; Lender co-marketing cost-sharing (up to 50%); White-label options on Enterprise.

**Plan limits:** No published pricing — all tiers require demo/sales call.

Sources: 1 · Last verified 2026-06-15
Provenance: Fetched lofty.com/pricing 2026-06-15; confirmed NO public prices — all four tiers (Agent, Team, Broker, Enterprise) show only 'Request Pricing'. monthlyUsd set null for all. Only price-like reference is a $70/mo Home Evaluation Page surcharge when buying seller leads without IDX.
Canonical: https://frontdeskreview.com/software/real-estate-crm/lofty/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl