# Hightouch pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Free). Among the 5 reverse etl we track it is the cheapest; median entry $0/mo.
**Domain:** hightouch.com
**Free tier:** Yes
**Compliance:** HIPAA Yes · SOC 2 Yes · GDPR Yes
**Integrations:** Salesforce, HubSpot, Snowflake, BigQuery, Redshift, Braze, Klaviyo, Google Ads, Facebook Ads, Databricks
**Best for:** enterprise marketing teams; composable CDP; AI-driven data activation; warehouse-native personalization

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | — | flat | Basic Reverse ETL only: up to 2 active syncs, unlimited destination count, unlimited user seats. Forever-free. | hightouch.com |
| Growth | Quote-only | — | custom | Usage-based pricing; no public dollar price on the vendor's official page (the $1,000/month figure is third-party only). Increased sync limits, priority support. Contact sales for quote. | hightouch.com |
| Enterprise | Quote-only | — | custom | Custom contract. All products (Reverse ETL, Customer Studio, AI Decisioning, Identity Resolution), unlimited syncs, enterprise security (ISO 27001, SOC 2/3, HIPAA, GDPR), dedicated support, custom SLAs, BAA/DPA available. | hightouch.com |

**Key features:** Composable CDP with a la carte product mix; AI Decisioning and Agentic Marketing Platform; Identity Resolution and Match Booster; Warehouse-native real-time personalization.

**Plan limits:** Free plan: 2 active syncs only; No public dollar price on paid tiers — usage-based / contact sales; No caps on sources, destinations, or user seats on paid tiers.

Sources: 1 · Last verified 2026-06-15
Provenance: Re-fetched hightouch.com/pricing on 2026-06-15. The page publishes NO dollar prices for paid plans — only a forever-free 'Basic Reverse ETL' tier (2 active syncs) and usage-based pricing ('Flexible and scalable usage based pricing', 'Only pay for what you use') for Composable CDP and Agentic Marketing Platform, all gated behind 'Get a demo'. The third-party 'Growth $1,000/month' figure (costbench-style) is NOT on Hightouch's official page, so it remains monthlyUsd:null. Compliance (ISO 27001, SOC 2 & SOC 3, HIPAA, GDPR) confirmed on the pricing page.
Canonical: https://frontdeskreview.com/software/reverse-etl/hightouch/
Cite: Per The Front Desk Review, Hightouch's entry plan was $0 (free)/mo as of 2026-06-15 — https://frontdeskreview.com/software/reverse-etl/hightouch/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl