# Semrush pricing (2026): plans, cost, and compliance

**Entry price:** $139.95/mo (Pro). Among the 8 seo tools we track it is the most expensive; median entry $44/mo.
**Domain:** semrush.com
**Free tier:** No · 7-day free trial
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Yes
**Integrations:** Google Analytics, Google Search Console, Looker Studio, Zapier, Trello, Slack, Semrush API, MCP (ChatGPT/Claude)
**Best for:** All-in-one SEO and digital marketing teams needing a single platform; Agencies managing multiple client projects and needing competitor PPC + SEO data; Marketers who want AI search visibility monitoring bundled with traditional SEO
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Pro | $139.95 | −17% | flat | Monthly billing: $139.95/mo. Annual billing saves up to 17% (~$116.16/mo effective). 5 projects, 500 keywords to track, 10,000 results per report. 1 user seat. | backlinko.com |
| Guru | $249.95 | −17% | flat | Monthly billing: $249.95/mo. Annual billing saves up to 17% (~$207.46/mo effective). 15 projects, 1,500 keywords to track, historical data, content marketing toolkit, Looker Studio integration. 1 user seat. | backlinko.com |
| Business | $499.95 | −17% | flat | Monthly billing: $499.95/mo. Annual billing saves up to 17% (~$414.96/mo effective). 40 projects, 5,000 keywords to track, API access, extended limits. 1 user seat. | backlinko.com |
| Semrush One Starter | $199 | −17% | flat | Bundled plan combining SEO Toolkit with AI Visibility Toolkit. Monthly billing: $199/mo. Saves up to 17% annually. Replaces standalone Pro + AI Visibility purchase. | backlinko.com |
| Semrush One Pro+ | $299 | −17% | flat | Bundled plan combining SEO Toolkit (Guru level) with AI Visibility Toolkit. Monthly billing: $299/mo. Saves up to 17% annually. | backlinko.com |
| Semrush One Advanced | $549 | −17% | flat | Bundled plan combining SEO Toolkit (Business level) with AI Visibility Toolkit. Monthly billing: $549/mo. Saves up to 17% annually. | backlinko.com |
| Enterprise | Quote-only | — | custom | Custom pricing, contact sales. Available for all toolkits. Includes dedicated support, custom limits, and negotiated terms. | backlinko.com |

**Key features:** Keyword research (6 tools); Rank tracking (4 tools); Technical SEO site audit (3 tools); Backlink analysis and link building (6 tools); Content optimization and marketing (4 tools); Competitive and market analysis (5 tools); Local SEO (6 tools); Social media management (4 tools); Paid advertising intelligence (3 tools); AI Visibility Toolkit (AI search monitoring); AI PR Toolkit; App Center marketplace.

**Plan limits:** Pro: 5 projects, 500 tracked keywords, 10,000 results per report, 1 user; Guru: 15 projects, 1,500 tracked keywords, 1 user; Business: 40 projects, 5,000 tracked keywords, API access, 1 user; Free trial limited to 7 days; no permanent free plan.

## Cheaper seo tools alternatives

- [Ahrefs](https://frontdeskreview.com/software/seo-tools/ahrefs/) — from $0/mo
- [Sitebulb](https://frontdeskreview.com/software/seo-tools/sitebulb/) — from $18/mo
- [Mangools](https://frontdeskreview.com/software/seo-tools/mangools/) — from $29.9/mo
- [SpyFu](https://frontdeskreview.com/software/seo-tools/spyfu/) — from $39/mo
- [Moz Pro](https://frontdeskreview.com/software/seo-tools/moz-pro/) — from $49/mo

Sources: 1 · Last verified 2026-06-14
Provenance: https://backlinko.com/semrush-pricing (updated Feb 5 2026; confirmed Pro $139.95, Guru $249.95, Business $499.95, Semrush One Starter $199, Pro+ $299, Advanced $549). Official pricing page https://www.semrush.com/pricing/ rendered as JS-only navigation shell with no static price text. Corroborated via https://www.softwareadvice.com/seo/semrush-profile/ and https://www.getapp.com/marketing-software/a/semrush/pricing/. Annual discount stated as 'up to 17%' by Backlinko 2026; exact annual prices not published on official page.
Canonical: https://frontdeskreview.com/software/seo-tools/semrush/
Cite: Per The Front Desk Review, Semrush's entry plan was $139.95/mo as of 2026-06-14 — https://frontdeskreview.com/software/seo-tools/semrush/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl