# FullStory pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Free). Among the 8 session replay we track it is the cheapest; median entry $0/mo.
**Domain:** fullstory.com
**Free tier:** Yes
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Yes
**Integrations:** Google Analytics, Google Tag Manager, Google BigQuery, Segment, Salesforce, Intercom, Optimizely, AB Tasty, Qualtrics, Adobe Experience Cloud, Fivetran, Hightouch, Bugsnag, DataGrail, BigCommerce, Help Scout
**Best for:** Product and engineering teams needing combined replay + analytics; Organizations wanting retroactive analysis without pre-tagging; Teams requiring enterprise-grade data export to warehouses

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | — | flat | Permanent free tier. 30,000 sessions/month, 12 months data retention, up to 10 users. Includes session replay, basic analytics, and debugging tools. No credit card required. | fullstory.com |
| Business | Quote-only | — | custom | Quote-only. Positioned as 'Popular'. Requires demo request. Includes session replay, advanced analytics, and integrations. | fullstory.com |
| Advanced | Quote-only | — | custom | Quote-only. For organizations focused on trend discovery and funnel improvement. Requires demo request. | fullstory.com |
| Enterprise | Quote-only | — | custom | Quote-only. For data science teams building predictive models. Includes SAML SSO, AES-256 encryption, GDPR/CCPA compliance options. Requires demo request. | fullstory.com |

**Key features:** Session replay with DOM playback; Heatmaps (click, scroll, conversion maps); Product analytics (funnels, journeys, retention, path analysis); StoryAI — natural language behavioral data queries; Live session viewing; Mobile analytics (iOS, Android); Guides and Surveys in-product tooling; Developer tools and console/network log capture; Autocapture (FullCapture) — no manual tagging required; Data Layer Capture and server-side events; SAML SSO (Enterprise).

**Plan limits:** Free tier: 30,000 sessions/month; Free tier: up to 10 users; Free tier: 12 months data retention; Paid plans: session volume and seat count are quote-only (no published caps).

Sources: 1 · Last verified 2026-06-14
Provenance: Prices fetched directly from https://www.fullstory.com/pricing/ on 2026-06-14. Free tier (30,000 sessions/month, 12 months retention, up to 10 users) is the only publicly priced plan. Business, Advanced, and Enterprise tiers all require 'Request pricing & demo' — no USD amounts published. No HIPAA or BAA language appeared on the pricing page. Integrations page at directory.fullstory.com references Adobe Analytics, Google Tag Manager, and Segment as named partners.
Canonical: https://frontdeskreview.com/software/session-replay/fullstory/
Cite: Per The Front Desk Review, FullStory's entry plan was $0 (free)/mo as of 2026-06-14 — https://frontdeskreview.com/software/session-replay/fullstory/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl