# Klaviyo SMS pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Free). Among the 6 sms marketing we track it is the cheapest; median entry $13/mo.
**Domain:** klaviyo.com
**Free tier:** Yes
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Yes
**Integrations:** Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, Recharge, Gorgias, Yotpo, LoyaltyLion
**Best for:** E-commerce brands wanting unified email + SMS in one data platform; Shopify merchants scaling multi-channel CRM; Brands needing deep behavioral segmentation across channels
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | — | flat | Up to 250 active profiles. 500 emails/mo. 150 SMS/MMS credits/mo. Email support first 60 days only. | softwareadvice.com |
| Email | $20 | — | flat | Starting price for 251-500 active profiles; 5,000 emails/mo. Pricing scales with active profile count. SMS not included in this plan. | softwareadvice.com |
| Email + SMS | $35 | — | flat | Starting price at lowest contact tier; includes 1,250 SMS credits/mo. Pricing scales with active profile count and send volume. Additional SMS credits billed at per-credit rates. | softwareadvice.com |

**Key features:** Unified B2C CRM — email, SMS, RCS, WhatsApp, push in one platform; Segments AI — build complex segments from plain-language prompts; Native WhatsApp messaging without third-party integration; Predictive analytics and RFM customer lifecycle modeling; Marketing Agent — AI that auto-generates on-brand campaigns from website content.

**Plan limits:** Free: 250 active profiles, 500 emails/mo, 150 SMS credits/mo, support 60 days only; Email+SMS from $35/mo at lowest tier; scales with profile count; 350+ pre-built integrations.

Sources: 1 · Last verified 2026-06-14
Provenance: Official pricing page klaviyo.com/pricing geo-redirected to German locale on both attempts; USD amounts not rendered. USD plan prices confirmed via SoftwareAdvice profile https://www.softwareadvice.com/sms-marketing/klaviyo-profile/ accessed 2026-06-14, which listed Free at $0, Email at $20/mo, Email+SMS at $35/mo (500 contacts / 1,250 SMS credits baseline). Free plan of 150 SMS credits/mo corroborated by official page (German locale).
Canonical: https://frontdeskreview.com/software/sms-marketing/klaviyo-sms/
Cite: Per The Front Desk Review, Klaviyo SMS's entry plan was $0 (free)/mo as of 2026-06-14 — https://frontdeskreview.com/software/sms-marketing/klaviyo-sms/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl