# Later pricing (2026): plans, cost, and compliance

**Entry price:** $25/mo (Starter). Among the 7 social media management we track it is #3 cheapest of 7; median entry $29/mo.
**Domain:** later.com
**Free tier:** No · 14-day free trial
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Yes
**Integrations:** Canva, Mailchimp, Google Analytics, Mavely, Snapchat, Threads, Linktree (migration)
**Best for:** Creators and influencers focused on Instagram and TikTok visual content; Small marketing teams wanting visual scheduling with link-in-bio monetization; Agencies managing multiple brand social sets with approval workflows
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Starter | $25 | −25% | flat | Month-to-month price: $25/month. Annual billing: $18.75/month ($225/year). 1 user, 1 social set (8 profiles), 30 posts/profile/month, 5 AI credits/month, 3-month analytics history. | later.com |
| Growth | $50 | −25% | flat | Month-to-month price: $50/month. Annual billing: $37.50/month ($450/year). 2 users, 2 social sets (16 profiles), 180 posts/profile/month, social inbox, collaboration, 50 AI credits/month, 1-year analytics history. | later.com |
| Scale | $110 | −25% | flat | Month-to-month price: $110/month. Annual billing: $82.50/month ($990/year). 4 users, 6 social sets (48 profiles), unlimited posts, competitive benchmarking, 100 AI credits/month, 2-year analytics history, priority support. Additional users $3.75/month each (annual rate). | later.com |

**Key features:** Visual drag-and-drop calendar with Instagram grid preview; Link in Bio tool with custom design, affiliate link tracking (Mavely), and Mailchimp email capture; AI Caption Writer and content ideas generator; Competitive benchmarking for up to 20 competitors (Scale); Brand health monitoring and industry future-insights (Scale).

**Plan limits:** Starter: 1 user, 1 social set (8 profiles), 30 posts/profile/mo, 5 AI credits/mo, 3-month analytics; Growth: 2 users, 2 social sets (16 profiles), 180 posts/profile/mo, 50 AI credits/mo, 1-year analytics; Scale: 4 users, 6 social sets (48 profiles), unlimited posts, 100 AI credits/mo, 2-year analytics, additional users $3.75/mo.

## Cheaper social media management alternatives

- [Buffer](https://frontdeskreview.com/software/social-media-management/buffer/) — from $0/mo
- [Metricool](https://frontdeskreview.com/software/social-media-management/metricool/) — from $0/mo

Sources: 1 · Last verified 2026-06-14
Provenance: Official pricing page (later.com/pricing/) fetched directly. Prices shown ($18.75, $37.50, $82.50) are annual billing rates (billed yearly, 3 months free / 25% off). Monthly billing rates derived: annual rate / 0.75. Monthly toggle present on page but monthly figures did not render in fetched content.
Canonical: https://frontdeskreview.com/software/social-media-management/later/
Cite: Per The Front Desk Review, Later's entry plan was $25/mo as of 2026-06-14 — https://frontdeskreview.com/software/social-media-management/later/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl