# Metricool pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Free). Among the 7 social media management we track it is the cheapest; median entry $29/mo.
**Domain:** metricool.com
**Free tier:** Yes
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Yes
**Integrations:** Google Drive, Canva, Adobe Express, Looker Studio, Zapier, Make.com, WordPress, Shopify, Squarespace
**Best for:** Marketers and agencies needing combined organic and paid ads analytics in one dashboard; Content creators and streamers who also manage Twitch channels; Brands wanting a generous free tier before committing to paid plans
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Free | $0 | — | flat | 1 brand, 20 posts/month, 5 competitor profiles, 30-day analytics, AI assistant. | metricool.com |
| Starter 5 | $20 | −24% | flat | Monthly billing: $20/month. Annual billing saves up to 24%. Up to 5 brands, unlimited publishing, 100 competitor profiles, LinkedIn access, PDF/PPT reports. | metricool.com |
| Starter 10 | $36 | −24% | flat | Monthly billing: $36/month. Annual billing saves up to 24%. Up to 10 brands, unlimited publishing, 100 competitor profiles, LinkedIn access, PDF/PPT reports. | metricool.com |
| Advanced 15 | $53 | −24% | flat | Monthly billing: $53/month. Annual billing saves up to 24%. Up to 15 brands, team management, post approval system, full Twitter/X analytics, Looker Studio connector, API access. | metricool.com |
| Advanced 25 | $85 | −24% | flat | Monthly billing: $85/month. Annual billing saves up to 24%. Up to 25 brands, team management, post approval, full analytics, API access. | metricool.com |
| Advanced 50 | $159 | −24% | flat | Monthly billing: $159/month. Annual billing saves up to 24%. Up to 50 brands, team management, post approval, full analytics, API access. | metricool.com |
| Custom | Quote-only | — | custom | Contact sales. Includes white label, dedicated account manager, custom AI credits, business integrations. Brands count custom. | metricool.com |

**Key features:** Cross-channel paid ads analytics (Facebook Ads, Google Ads, TikTok Ads) alongside organic; Looker Studio connector for custom BI reporting (Advanced+); Twitch analytics — unique among mainstream SMM tools; Post approval system with team and client management roles (Advanced+); Metricool MCP integration for AI-assistant connectivity.

**Plan limits:** Free: 1 brand, 20 posts/month, 5 competitor profiles, 30-day analytics, excludes LinkedIn and Twitter/X; Starter 5: 5 brands, unlimited posts (fair use policy), 100 competitor profiles, LinkedIn included; Starter 10: 10 brands, unlimited posts, 100 competitor profiles; Advanced 15-50: 15-50 brands, team management, post approvals, Looker Studio, full X analytics, API access; Twitter/X requires paid add-on (+$5/account) on all plans.

Sources: 1 · Last verified 2026-06-14
Provenance: Official pricing page (metricool.com/pricing/) fetched directly. Prices shown are monthly billing USD rates. Annual billing saves up to 24%. Multiple Starter and Advanced sub-tiers confirmed ($20/$36 for Starter, $53/$85/$159 for Advanced). Custom plan requires contact sales.
Canonical: https://frontdeskreview.com/software/social-media-management/metricool/
Cite: Per The Front Desk Review, Metricool's entry plan was $0 (free)/mo as of 2026-06-14 — https://frontdeskreview.com/software/social-media-management/metricool/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl