# Qualtrics pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Qualtrics Surveys (Free)). Among the 8 survey tools we track it is the cheapest; median entry $0/mo.
**Domain:** qualtrics.com
**Free tier:** Yes
**Compliance:** HIPAA Yes · SOC 2 Yes · GDPR Yes
**Integrations:** Salesforce, Slack, Microsoft Dynamics, Tableau, Zendesk, Adobe, ServiceNow, Marketo
**Best for:** Large enterprises running cross-functional CX and EX programs; Healthcare organizations needing HITRUST/HIPAA-compliant research; Government agencies (FedRAMP authorized); Research teams requiring advanced statistical analysis and benchmarking
**Price tracked since:** June 2026

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Qualtrics Surveys (Free) | $0 | — | flat | Free single-user account. 3 active surveys, 30 questions per survey, 500 total responses, 50+ templates, 8 question types, basic logic. | qualtrics.com |
| Strategic Research | $420 | — | flat | Self-serve online tier, $420/month billed annually ($5,040/year). Unlimited users, surveys and questions; 1,000 responses shared across all users; 23 question types, 20+ guided solutions, AI-powered analysis, dashboards, crosstabs. | qualtrics.com |
| Enterprise (custom) | Quote-only | — | flat | Quote-only. Module-based licensing for 5,000+ responses, larger deployments, and full XM platform; pricing varies by users, usage, and support. | qualtrics.com |

**Key features:** HITRUST-certified (integrates HIPAA and other healthcare standards); FedRAMP High and IL4 authorized for government use; SOC 2 Type 2 certified; ISO 27001 and ISO 42001 certified; 24/7 Security Operations Center monitoring; AI-powered Experience Agents and predictive analytics; Text analytics converting open-text to actionable themes; Conversational AI with adaptive follow-up questions; 23+ question types with advanced logic; Customer-controlled encryption keys; Crosstabs, dashboards, and competitive benchmarking; Full XM platform: customer, employee, and brand experience.

**Plan limits:** Free account: 3 active surveys, 30 questions per survey, 500 total responses (not monthly); Strategic Research: 1,000 responses shared per month across all users at $420/month annual; Free account does not include HIPAA, SSO, or advanced analytics.

Sources: 1 · Last verified 2026-06-13
Provenance: https://www.qualtrics.com/buy-online/ (official self-serve purchase page, accessed 2026-06-13). Only the free account and Strategic Research tier are self-serve; all other products are quote-only.
Canonical: https://frontdeskreview.com/software/survey-tools/qualtrics/
Cite: Per The Front Desk Review, Qualtrics's entry plan was $0 (free)/mo as of 2026-06-13 — https://frontdeskreview.com/software/survey-tools/qualtrics/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl