# Google Analytics 4 pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Google Analytics 4 (Free)). Among the 7 web analytics we track it is the cheapest; median entry $0/mo.
**Domain:** analytics.google.com
**Free tier:** Yes
**Compliance:** HIPAA No · SOC 2 Not published · GDPR Yes
**Integrations:** Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Google Search Console, BigQuery, Looker Studio
**Best for:** Large enterprises; Google Ads heavy spenders; E-commerce; Cross-platform apps

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Google Analytics 4 (Free) | $0 | — | flat | Free forever. Up to 10M events/month per property, 500 distinct events, standard reports, BigQuery export (free tier), up to 2 years data retention. No HIPAA compliance on free tier. | marketingplatform.google.com |
| Google Analytics 360 | Quote-only | — | custom | Contact sales / quote-only. Enterprise tier with higher event limits (25B events/month), unsampled reports, advanced attribution, SLA, dedicated support. Historically priced at ~$150k/year but Google does not publish current rates. | marketingplatform.google.com |

**Key features:** Cross-platform measurement and attribution; Machine learning-powered predictive insights; Event-based data model replacing sessions; Deep Google Ads and GCP ecosystem integration.

**Plan limits:** Free: data retention max 14 months for user/event data; GA4 360: up to 50 months retention; Google-signals data capped at 26 months regardless of tier.

Sources: 2 · Last verified 2026-06-15
Provenance: https://marketingplatform.google.com/about/analytics/ accessed 2026-06-15; GA4 360 enterprise tier confirmed contact-sales only
Canonical: https://frontdeskreview.com/software/web-analytics/google-analytics-4/
Cite: Per The Front Desk Review, Google Analytics 4's entry plan was $0 (free)/mo as of 2026-06-15 — https://frontdeskreview.com/software/web-analytics/google-analytics-4/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl