# Twilio (WhatsApp) pricing (2026): plans, cost, and compliance

**Entry price:** $0 (free)/mo (Pay-As-You-Go). Among the 9 whatsapp business we track it is the cheapest; median entry $59/mo.
**Domain:** twilio.com
**Free tier:** Yes
**Compliance:** HIPAA Not published · SOC 2 Not published · GDPR Not published
**Integrations:** Salesforce, Zendesk, Segment, AWS, Stripe
**Best for:** developers; enterprise custom builds; multi-channel programmatic messaging; high-scale transactional WhatsApp

## Plans

| Plan | Monthly | Annual | Billing | Notes | Source |
| --- | --- | --- | --- | --- | --- |
| Pay-As-You-Go | $0 | — | per_message | No monthly subscription/platform fee; $0.005/message (inbound or outbound) Twilio fee; Meta template fees passed through separately: Utility $0.0034/message (free in 24h service window), Authentication $0.0034/message, Marketing $0 Meta fee, Free-form/service $0 Meta fee. Messaging Engagement Suite add-on: $0.015/message (first 1,000/month free). Failed message fee: $0.001/message. | twilio.com |

**Key features:** True pay-as-you-go with no monthly minimum; Programmable API for full custom development; Twilio's global telephony and messaging infrastructure; Twilio Segment, Flex, and Studio integration.

**Plan limits:** No monthly minimum but fully metered — costs scale with usage; No built-in inbox or CRM — requires custom development or third-party integration; Meta template fees passed through on top of Twilio's $0.005/msg fee.

Sources: 1 · Last verified 2026-06-18
Provenance: Pricing fetched from twilio.com/en-us/whatsapp/pricing on 2026-06-18; confirmed pay-as-you-go with no monthly platform fee, $0.005/message Twilio fee, Meta template fees passed through.
Canonical: https://frontdeskreview.com/software/whatsapp-business/twilio-whatsapp/
Cite: Per The Front Desk Review, Twilio (WhatsApp)'s entry plan was $0 (free)/mo as of 2026-06-18 — https://frontdeskreview.com/software/whatsapp-business/twilio-whatsapp/
License: CC BY 4.0. Price history: https://frontdeskreview.com/data/price-history.jsonl