Best Cold Email Outreach · head-to-head

Instantly vs Mailshake

A sourced, side-by-side comparison for cold email outreach. Mailshake has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Mailshake has the lower entry price — Instantly starts at $47/mo, Mailshake at $29/mo. Free tier: Instantly No, Mailshake No. HIPAA: Instantly —, Mailshake —.

As of 2026-09-02 · figures link to their source below

Side by side

Instantly

$47/mo entry
Entry price$47/mo (Growth (Outreach))
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forHigh-volume cold email at agency or startup scale

Mailshake

$29/mo entry
Entry price$29/mo (Starter)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forSmall sales teams wanting email + built-in calling in one tool

Sources — Instantly: instantly.ai (verified 2026-09-02) · Mailshake: mailshake.com (verified 2026-09-02)

Key features

Instantly: Unlimited email accounts and warmup on all plans; 450M+ B2B lead database with 13 filtering options (Bundle plans); AI Sales Agent, AI Reply Agent, Web Researcher Agent (Bundle plans); Unified inbox (Unibox) across all connected mailboxes; A/Z split testing and deliverability reputation protection

Mailshake: SHAKESpeare AI email writer with copy generation; Built-in power dialer with unlimited North American minutes (Sales Engagement+); Data Finder for prospect identification by role, location, company; Lead Catcher unified inbox with lead management workflows; Mail merge with A/B testing and deliverability optimization

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