Best Cold Email Outreach · head-to-head

Instantly vs Mailshake

A sourced, side-by-side comparison for cold email outreach. Mailshake has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Mailshake has the lower entry price — Instantly starts at $47/mo, Mailshake at $25/mo. Free tier: Instantly No, Mailshake No. HIPAA: Instantly —, Mailshake —.

As of 2026-06-14 · figures link to their source below

Side by side

Instantly

$47/mo entry
Entry price$47/mo (Growth (Outreach))
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forHigh-volume cold email at agency or startup scale

Mailshake

$25/mo entry
Entry price$25/mo (Starter)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forSmall sales teams wanting email + built-in calling in one tool

Sources — Instantly: instantly.ai (verified 2026-06-14) · Mailshake: mailshake.com (verified 2026-06-14)

Key features

Instantly: Unlimited email accounts and warmup on all plans; 450M+ B2B lead database with 13 filtering options (Bundle plans); AI Sales Agent, AI Reply Agent, Web Researcher Agent (Bundle plans); Unified inbox (Unibox) across all connected mailboxes; A/Z split testing and deliverability reputation protection

Mailshake: SHAKESpeare AI email writer with copy generation; Built-in power dialer with unlimited North American minutes (Sales Engagement+); Data Finder for prospect identification by role, location, company; Lead Catcher unified inbox with lead management workflows; Mail merge with A/B testing and deliverability optimization

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