Business Texting · independent pricing index · updated Oct 12, 2026
What business texting software actually costs at 200 messages a month
At 200 outbound messages a month, the cheapest business texting platform resolves to about $0/mo (Avochato), and the median across 11 priceable vendors is $25/mo. Bases bundle a monthly message-credit allowance; sending beyond it is metered per extra segment, so the real cost rises with send volume.
As of Sep 29, 2026 · figures linked to their source in the table below
Headline prices hide the real number. Plans only compare once you line them up the same way. We normalize every vendor to the same workload — 200 outbound messages a month — and show the cheapest effective monthly cost, with every figure linked to its source and dated.
Top-line findings
- Cheapest at 200 calls/mo Avochato resolves to the lowest effective monthly cost once every billing model is normalized to 200 calls of 3 min.
- 11 of 18 vendors start under $100/mo Published entry prices cluster low, but headline price rarely reflects the cost at volume — per-minute and per-call models cross over flat plans as call count rises.
- 7 publish HIPAA, 2 a signed BAA Most vendors say nothing about HIPAA or BAA on their public pages. We record silence as "not published," never as "no."
- 0 of 18 state bilingual support English/Spanish (or broader multilingual) coverage is claimed by a clear majority, but only some include it at the base tier rather than as a paid add-on.
- 6 are quote-only Vendors that gate all pricing behind sales surface here with no fabricated number — an honest gap rather than an invented figure.
Cost ranking at 200 calls / month
Effective monthly cost = each vendor's cheapest plan once its native billing model is normalized to 600 talk-minutes (200 calls × 3 min). Where a plan would need an overage rate the vendor never published, we exclude that plan rather than invent a number. See the full capability matrix →
| # | Vendor | Cost @ 200 msgs/mo | On plan | Billing model |
|---|---|---|---|---|
| 1 | Avochato | $0 avochato.com verified Sep 26, 2026 STALE | Pay as You Go | Per message |
| 2 | Text-Em-All | $0 text-em-all.com verified Sep 27, 2026 STALE | Credits (pay-as-you-go) | Per message |
| 3 | Heymarket | $24 heymarket.com verified Oct 12, 2026 | Standard | Per user / seat |
| 4 | EZ Texting | $25 eztexting.com verified Sep 27, 2026 STALE | Launch | Hybrid |
| 5 | Salesmsg | $25 salesmessage.com verified Oct 12, 2026 | Basic | Hybrid |
| 6 | Sakari | $25 sakari.io verified Sep 27, 2026 STALE | Standard | Hybrid |
| 7 | Textla | $25 textla.com verified Sep 27, 2026 STALE | Starter | Per message |
| 8 | Quo (formerly OpenPhone) | $28 quo.com verified Oct 12, 2026 | Starter | Per user / seat |
| 9 | Textedly | $29 textedly.com verified Sep 27, 2026 STALE | Basic | Hybrid |
| 10 | SlickText | $29 slicktext.com verified Sep 2, 2026 STALE | Starter | Hybrid |
| 11 | SimpleTexting | $39 simpletexting.com verified Sep 2, 2026 STALE | 500 Credits | Hybrid |
Why a normalized number
A low pay-as-you-go base and a high flat managed service can land within dollars of each other at real volume. The sticker price is a marketing artifact; the cost at a fixed workload is the decision input. Change the workload and the ranking changes — which is exactly why we publish the method, the inputs, and the source behind every figure.