Best Cold Email Outreach · head-to-head

Instantly vs Reply.io

A sourced, side-by-side comparison for cold email outreach. Instantly has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Instantly has the lower entry price — Instantly starts at $47/mo, Reply.io at $49/mo. Free tier: Instantly No, Reply.io No. HIPAA: Instantly —, Reply.io —.

As of 2026-06-14 · figures link to their source below

Side by side

Instantly

$47/mo entry
Entry price$47/mo (Growth (Outreach))
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forHigh-volume cold email at agency or startup scale

Reply.io

$49/mo entry
Entry price$49/mo (Email Volume)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forSales teams wanting AI-driven SDR automation at scale

Sources — Instantly: instantly.ai (verified 2026-06-14) · Reply.io: getapp.com (verified 2026-06-14)

Key features

Instantly: Unlimited email accounts and warmup on all plans; 450M+ B2B lead database with 13 filtering options (Bundle plans); AI Sales Agent, AI Reply Agent, Web Researcher Agent (Bundle plans); Unified inbox (Unibox) across all connected mailboxes; A/Z split testing and deliverability reputation protection

Reply.io: AI SDR autopilot/copilot mode with AI-created ICP for autonomous outreach; Multichannel sequences: email, LinkedIn, calls, SMS in one workflow; Built-in B2B contact database with Findy Chrome extension; Email volume-based pricing (not per-seat) on entry plan; Whitelabel options for agencies

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