Best Cold Email Outreach · head-to-head
Instantly vs Reply.io
A sourced, side-by-side comparison for cold email outreach. Instantly has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Instantly $47/mo vs Reply.io $49/mo — Instantly is cheaper to start.
- Free tier: Instantly No; Reply.io No.
- HIPAA: Instantly —; Reply.io —.
Side by side
| Instantly | Reply.io | |
|---|---|---|
| Entry price | $47/mo (Growth (Outreach)) | $49/mo (Email Volume) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | — | — |
| GDPR | — | — |
| Best for | High-volume cold email at agency or startup scale | Sales teams wanting AI-driven SDR automation at scale |
Sources — Instantly: instantly.ai (verified 2026-06-14). Reply.io: getapp.com (verified 2026-06-14).
Key features
Instantly: Unlimited email accounts and warmup on all plans; 450M+ B2B lead database with 13 filtering options (Bundle plans); AI Sales Agent, AI Reply Agent, Web Researcher Agent (Bundle plans); Unified inbox (Unibox) across all connected mailboxes; A/Z split testing and deliverability reputation protection
Reply.io: AI SDR autopilot/copilot mode with AI-created ICP for autonomous outreach; Multichannel sequences: email, LinkedIn, calls, SMS in one workflow; Built-in B2B contact database with Findy Chrome extension; Email volume-based pricing (not per-seat) on entry plan; Whitelabel options for agencies