Best Cold Email Outreach · head-to-head
Mailshake vs Reply.io
A sourced, side-by-side comparison for cold email outreach. Mailshake has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Mailshake $25/mo vs Reply.io $49/mo — Mailshake is cheaper to start.
- Free tier: Mailshake No; Reply.io No.
- HIPAA: Mailshake —; Reply.io —.
Side by side
| Mailshake | Reply.io | |
|---|---|---|
| Entry price | $25/mo (Starter) | $49/mo (Email Volume) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | — | — |
| GDPR | — | — |
| Best for | Small sales teams wanting email + built-in calling in one tool | Sales teams wanting AI-driven SDR automation at scale |
Sources — Mailshake: mailshake.com (verified 2026-06-14). Reply.io: getapp.com (verified 2026-06-14).
Key features
Mailshake: SHAKESpeare AI email writer with copy generation; Built-in power dialer with unlimited North American minutes (Sales Engagement+); Data Finder for prospect identification by role, location, company; Lead Catcher unified inbox with lead management workflows; Mail merge with A/B testing and deliverability optimization
Reply.io: AI SDR autopilot/copilot mode with AI-created ICP for autonomous outreach; Multichannel sequences: email, LinkedIn, calls, SMS in one workflow; Built-in B2B contact database with Findy Chrome extension; Email volume-based pricing (not per-seat) on entry plan; Whitelabel options for agencies