Best Digital Asset Management · head-to-head

Air vs Dash (by Bright)

A sourced, side-by-side comparison for digital asset management. Air has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Air has the lower entry price — Air starts at $0/mo, Dash (by Bright) at $109/mo. Free tier: Air Yes, Dash (by Bright) No. HIPAA: Air No, Dash (by Bright) —.

As of 2026-06-15 · figures link to their source below

Side by side

Air

$0/mo entry
Entry price$0/mo (Free)
Free tierYes
HIPAA (BAA)No
SOC 2Yes
GDPRYes
Best forCreative teams and studios

Dash (by Bright)

$109/mo entry
Entry price$109/mo (Start up)
Free tierNo
HIPAA (BAA)
SOC 2
GDPRYes
Best forE-commerce brands

Sources — Air: help.air.inc (verified 2026-06-15) · Dash (by Bright): dash.app (verified 2026-06-15)

Key features

Air: Credit-based model covering storage, AI enrichment, and AI generation; Unlimited users on all plans — never per-seat; Visual-first workspace with board-style asset browsing; CASA Tier 2 cloud security certification

Dash (by Bright): Unlimited users on all plans; All features unlocked from entry tier; Download limits as usage throttle (not per-user pricing); Prices published natively in GBP with on-page USD/EUR/AUD/CAD toggle

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