Best Digital Asset Management · head-to-head

Air vs Dash (by Bright)

A sourced, side-by-side comparison for digital asset management. Air has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Air has the lower entry price — Air starts at $0/mo, Dash (by Bright) at $109/mo. Free tier: Air Yes, Dash (by Bright) No. HIPAA: Air No, Dash (by Bright) —.

As of 2026-09-02 · figures link to their source below STALE

Side by side

Air

$0/mo entry
Entry price$0/mo (Free)
Free tierYes
HIPAA (BAA)No
SOC 2Yes
GDPRYes
Best forCreative teams and studios

Dash (by Bright)

$109/mo entry
Entry price$109/mo (Start up)
Free tierNo
HIPAA (BAA)
SOC 2
GDPRYes
Best forE-commerce brands

Sources — Air: help.air.inc (verified 2026-09-02) · Dash (by Bright): dash.app (verified 2026-06-15) STALE · 2026-06-15

Key features

Air: Credit-based model covering storage, AI enrichment, and AI generation; Unlimited users on all plans — never per-seat; Visual-first workspace with board-style asset browsing; CASA Tier 2 cloud security certification

Dash (by Bright): Unlimited users on all plans; All features unlocked from entry tier; Download limits as usage throttle (not per-user pricing); Prices published natively in GBP with on-page USD/EUR/AUD/CAD toggle

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