Best Digital PR · head-to-head
JustReachOut vs Semrush AI PR Toolkit (formerly Prowly)
A sourced, side-by-side comparison for digital pr. JustReachOut has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: JustReachOut $147/mo vs Semrush AI PR Toolkit (formerly Prowly) $149/mo — JustReachOut is cheaper to start.
- Free tier: JustReachOut No; Semrush AI PR Toolkit (formerly Prowly) No.
- HIPAA: JustReachOut —; Semrush AI PR Toolkit (formerly Prowly) —.
Side by side
| JustReachOut | Semrush AI PR Toolkit (formerly Prowly) | |
|---|---|---|
| Entry price | $147/mo (Starter Outreach) | $149/mo (Base) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | — | — |
| GDPR | — | — |
| Best for | solo founders | small PR teams |
Sources — JustReachOut: justreachout.io (verified 2026-06-18). Semrush AI PR Toolkit (formerly Prowly): semrush.com (verified 2026-06-18).
Key features
JustReachOut: AI-powered pitch generation and journalist matching; Verified journalist email addresses; Narrative/story session coaching (higher tiers); No long-term contract required
Semrush AI PR Toolkit (formerly Prowly): AI-cited media database showing outlets referenced by LLMs; Automated email follow-ups (Pro); Media monitoring and coverage tracking; AI-assisted press release writing and newsroom hosting