Best Digital PR · head-to-head
JustReachOut vs Semrush AI PR Toolkit (formerly Prowly)
A sourced, side-by-side comparison for digital pr. JustReachOut has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
JustReachOut has the lower entry price — JustReachOut starts at $147/mo, Semrush AI PR Toolkit (formerly Prowly) at $149/mo. Free tier: JustReachOut No, Semrush AI PR Toolkit (formerly Prowly) No. HIPAA: JustReachOut —, Semrush AI PR Toolkit (formerly Prowly) —.
As of 2026-09-02 · figures link to their source below
Side by side
JustReachOut
$147/mo entrySemrush AI PR Toolkit (formerly Prowly)
$149/mo entrySources — JustReachOut: justreachout.io (verified 2026-09-02) · Semrush AI PR Toolkit (formerly Prowly): semrush.com (verified 2026-09-02)
Key features
JustReachOut: AI-powered pitch generation and journalist matching; Verified journalist email addresses; Narrative/story session coaching (higher tiers); No long-term contract required
Semrush AI PR Toolkit (formerly Prowly): AI-cited media database showing outlets referenced by LLMs; Automated email follow-ups (Pro); Media monitoring and coverage tracking; AI-assisted press release writing and newsroom hosting