Best Digital PR · head-to-head

JustReachOut vs Semrush AI PR Toolkit (formerly Prowly)

A sourced, side-by-side comparison for digital pr. JustReachOut has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

JustReachOut has the lower entry price — JustReachOut starts at $147/mo, Semrush AI PR Toolkit (formerly Prowly) at $149/mo. Free tier: JustReachOut No, Semrush AI PR Toolkit (formerly Prowly) No. HIPAA: JustReachOut —, Semrush AI PR Toolkit (formerly Prowly) —.

As of 2026-06-18 · figures link to their source below

Side by side

JustReachOut

$147/mo entry
Entry price$147/mo (Starter Outreach)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forsolo founders

Semrush AI PR Toolkit (formerly Prowly)

$149/mo entry
Entry price$149/mo (Base)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forsmall PR teams

Sources — JustReachOut: justreachout.io (verified 2026-06-18) · Semrush AI PR Toolkit (formerly Prowly): semrush.com (verified 2026-06-18)

Key features

JustReachOut: AI-powered pitch generation and journalist matching; Verified journalist email addresses; Narrative/story session coaching (higher tiers); No long-term contract required

Semrush AI PR Toolkit (formerly Prowly): AI-cited media database showing outlets referenced by LLMs; Automated email follow-ups (Pro); Media monitoring and coverage tracking; AI-assisted press release writing and newsroom hosting

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