Best Digital PR · head-to-head
Semrush AI PR Toolkit (formerly Prowly) vs Meltwater
A sourced, side-by-side comparison for digital pr. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Semrush AI PR Toolkit (formerly Prowly) starts at $149/mo; Meltwater is quote-only, so the two cannot be ranked on entry price. Free tier: Semrush AI PR Toolkit (formerly Prowly) No, Meltwater No. HIPAA: Semrush AI PR Toolkit (formerly Prowly) —, Meltwater —.
As of 2026-09-02 · figures link to their source below
Side by side
Semrush AI PR Toolkit (formerly Prowly)
$149/mo entryMeltwater
quote-onlySources — Semrush AI PR Toolkit (formerly Prowly): semrush.com (verified 2026-09-02) · Meltwater: meltwater.com (verified 2026-09-02)
Key features
Semrush AI PR Toolkit (formerly Prowly): AI-cited media database showing outlets referenced by LLMs; Automated email follow-ups (Pro); Media monitoring and coverage tracking; AI-assisted press release writing and newsroom hosting
Meltwater: Global media and social monitoring across 270,000+ sources; AI-powered media intelligence and analytics; Agency multi-client management tier; Influencer marketing and social listening modules