Is Lob or Postalytics cheaper?

Lob has the lower entry price — Lob starts at $0/mo and Postalytics at $0/mo.

Does Lob or Postalytics support HIPAA?

HIPAA support — Lob: Yes; Postalytics: —. Confirm current scope with the vendor.

Best Direct Mail Automation · head-to-head

Lob vs Postalytics

A sourced, side-by-side comparison for direct mail automation. Lob has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Lob has the lower entry price — Lob starts at $0/mo, Postalytics at $0/mo. Free tier: Lob Yes, Postalytics Yes. HIPAA: Lob Yes, Postalytics —.

As of 2026-06-18 · figures link to their source below

Side by side

Lob

$0/mo entry

Entry price$0/mo (Developer)

Free tierYes

HIPAA (BAA)Yes

SOC 2Yes

GDPRYes

Best fordeveloper-first

Postalytics

$0/mo entry

Entry price$0/mo (Free)

Free tierYes

HIPAA (BAA)—

SOC 2—

GDPR—

Best formarketers

Sources — Lob: lob.com (verified 2026-06-18) · Postalytics: postalytics.com (verified 2026-06-18)

Key features

Lob: REST API for postcards, letters, and checks; Address verification (CASS + NCOA); SOC 2 Type 2 + HIPAA + BAA available (Enterprise); No-code and API integrations

Postalytics: Marketer-friendly no-code campaign builder; Flows automation for triggered direct mail; Deep HubSpot and Salesforce CRM integration; All-in pricing (print + postage + paper)

← All direct mail automation compared · Open data