Is Lob or Postalytics cheaper?

Lob has the lower entry price — Lob starts at $0/mo and Postalytics at $0/mo.

Does Lob or Postalytics support HIPAA?

HIPAA support — Lob: Yes; Postalytics: —. Confirm current scope with the vendor.

Best Direct Mail Automation · head-to-head

Lob vs Postalytics

A sourced, side-by-side comparison for direct mail automation. Lob has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Lob has the lower entry price — Lob starts at $0/mo, Postalytics at $0/mo. Free tier: Lob Yes, Postalytics Yes. HIPAA: Lob Yes, Postalytics —.

As of 2026-09-02 · figures link to their source below

Side by side

Lob

$0/mo entry

Entry price$0/mo (Developer)

Free tierYes

HIPAA (BAA)Yes

SOC 2Yes

GDPRYes

Best fordeveloper-first

Postalytics

$0/mo entry

Entry price$0/mo (Free)

Free tierYes

HIPAA (BAA)—

SOC 2—

GDPR—

Best formarketers

Sources — Lob: lob.com (verified 2026-09-02) · Postalytics: postalytics.com (verified 2026-09-02)

Key features

Lob: REST API for postcards, letters, and checks; Address verification (CASS + NCOA); SOC 2 Type 2 + HIPAA + BAA available (Enterprise); No-code and API integrations

Postalytics: Marketer-friendly no-code campaign builder; Flows automation for triggered direct mail; Deep HubSpot and Salesforce CRM integration; All-in pricing (print + postage + paper)

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