Best Direct Mail Automation · head-to-head
Lob vs PostPilot
A sourced, side-by-side comparison for direct mail automation. Lob has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Lob has the lower entry price — Lob starts at $0/mo, PostPilot at $0/mo. Free tier: Lob Yes, PostPilot Yes. HIPAA: Lob Yes, PostPilot —.
As of 2026-09-02 · figures link to their source below
Side by side
Lob
$0/mo entryPostPilot
$0/mo entrySources — Lob: lob.com (verified 2026-09-02) · PostPilot: postpilot.com (verified 2026-09-02)
Key features
Lob: REST API for postcards, letters, and checks; Address verification (CASS + NCOA); SOC 2 Type 2 + HIPAA + BAA available (Enterprise); No-code and API integrations
PostPilot: DTC/ecommerce-native — built around Shopify + Klaviyo stack; SiteMatch: retargeting anonymous site visitors by mail; AcquisitionAI: prospect cold audiences via programmatic direct mail; SOC 2 compliant (2025 badge)