Best Email Marketing · head-to-head
ActiveCampaign vs Brevo
A sourced, side-by-side comparison for email marketing. Brevo has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: ActiveCampaign $15/mo vs Brevo $0/mo — Brevo is cheaper to start.
- Free tier: ActiveCampaign No; Brevo Yes.
- HIPAA: ActiveCampaign No; Brevo No.
Side by side
| ActiveCampaign | Brevo | |
|---|---|---|
| Entry price | $15/mo (Starter) | $0/mo (Free) |
| Free tier | No | Yes |
| HIPAA (BAA) | No | No |
| SOC 2 | Yes | — |
| GDPR | Yes | Yes |
| Best for | B2B teams needing deep CRM + email automation | Businesses with large contact lists but moderate email frequency |
Sources — ActiveCampaign: activecampaign.com (verified 2026-06-13). Brevo: brevo.com (verified 2026-06-13).
Key features
ActiveCampaign: Custom Objects that store integration data for automation/segmentation (not read-only); Active Intelligence autonomous AI for campaign optimization; 1,000+ integrations including vertical-specific (Mindbody, Square Loyalty); Visual drag-and-drop automation builder with unlimited actions on Plus+
Brevo: Volume-based pricing (not contact-based) — cost-effective for large lists with lower send frequency; Multi-channel platform: email, SMS, WhatsApp, live chat, push notifications in one tool; Transactional email and marketing email in same platform; Send-time optimization and advanced automation workflows (Business plan)