The Front Desk Review

Best Email Marketing · head-to-head

ActiveCampaign vs Brevo

A sourced, side-by-side comparison for email marketing. Brevo has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Brevo has the lower entry price — ActiveCampaign starts at $15/mo, Brevo at $0/mo. Free tier: ActiveCampaign No, Brevo Yes. HIPAA: ActiveCampaign No, Brevo No.

As of 2026-09-02 · figures link to their source below STALE

Side by side

ActiveCampaign

$15/mo entry
Entry price$15/mo (Starter)
Free tierNo
HIPAA (BAA)No
SOC 2Yes
GDPRYes
Best forB2B teams needing deep CRM + email automation

Brevo

$0/mo entry
Entry price$0/mo (Free)
Free tierYes
HIPAA (BAA)No
SOC 2—
GDPRYes
Best forBusinesses with large contact lists but moderate email frequency

Sources — ActiveCampaign: activecampaign.com (verified 2026-09-02) · Brevo: brevo.com (verified 2026-09-02) STALE · 2026-06-13

Key features

ActiveCampaign: Custom Objects that store integration data for automation/segmentation (not read-only); Active Intelligence autonomous AI for campaign optimization; 1,000+ integrations including vertical-specific (Mindbody, Square Loyalty); Visual drag-and-drop automation builder with unlimited actions on Plus+

Brevo: Volume-based pricing (not contact-based) — cost-effective for large lists with lower send frequency; Multi-channel platform: email, SMS, WhatsApp, live chat, push notifications in one tool; Transactional email and marketing email in same platform; Send-time optimization and advanced automation workflows (Business plan)

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