The Front Desk Review

Best Email Marketing · head-to-head

ActiveCampaign vs Brevo

A sourced, side-by-side comparison for email marketing. Brevo has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Brevo has the lower entry price — ActiveCampaign starts at $15/mo, Brevo at $0/mo. Free tier: ActiveCampaign No, Brevo Yes. HIPAA: ActiveCampaign No, Brevo No.

As of 2026-06-13 · figures link to their source below

Side by side

ActiveCampaign

$15/mo entry
Entry price$15/mo (Starter)
Free tierNo
HIPAA (BAA)No
SOC 2Yes
GDPRYes
Best forB2B teams needing deep CRM + email automation

Brevo

$0/mo entry
Entry price$0/mo (Free)
Free tierYes
HIPAA (BAA)No
SOC 2—
GDPRYes
Best forBusinesses with large contact lists but moderate email frequency

Sources — ActiveCampaign: activecampaign.com (verified 2026-06-13) · Brevo: brevo.com (verified 2026-06-13)

Key features

ActiveCampaign: Custom Objects that store integration data for automation/segmentation (not read-only); Active Intelligence autonomous AI for campaign optimization; 1,000+ integrations including vertical-specific (Mindbody, Square Loyalty); Visual drag-and-drop automation builder with unlimited actions on Plus+

Brevo: Volume-based pricing (not contact-based) — cost-effective for large lists with lower send frequency; Multi-channel platform: email, SMS, WhatsApp, live chat, push notifications in one tool; Transactional email and marketing email in same platform; Send-time optimization and advanced automation workflows (Business plan)

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