Best Email Marketing · head-to-head

ActiveCampaign vs GetResponse

A sourced, side-by-side comparison for email marketing. ActiveCampaign has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

ActiveCampaign has the lower entry price — ActiveCampaign starts at $15/mo, GetResponse at $19/mo. Free tier: ActiveCampaign No, GetResponse No. HIPAA: ActiveCampaign No, GetResponse No.

As of 2026-09-02 · figures link to their source below

Side by side

ActiveCampaign

$15/mo entry
Entry price$15/mo (Starter)
Free tierNo
HIPAA (BAA)No
SOC 2Yes
GDPRYes
Best forB2B teams needing deep CRM + email automation

GetResponse

$19/mo entry
Entry price$19/mo (Starter)
Free tierNo
HIPAA (BAA)No
SOC 2
GDPRYes
Best forCourse creators and educators wanting email + course platform in one

Sources — ActiveCampaign: activecampaign.com (verified 2026-09-02) · GetResponse: getresponse.com (verified 2026-09-02)

Key features

ActiveCampaign: Custom Objects that store integration data for automation/segmentation (not read-only); Active Intelligence autonomous AI for campaign optimization; 1,000+ integrations including vertical-specific (Mindbody, Square Loyalty); Visual drag-and-drop automation builder with unlimited actions on Plus+

GetResponse: Built-in course creator with quizzes, certificates, and paid access (Creator plan); AI email generator powered by OpenAI for full campaign copy; Send-time optimization (Perfect Timing + Time Travel tools); Integrated website builder, landing pages, and sales funnels; 99% deliverability rate, 109M+ emails/day capacity

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