Best Email Marketing · head-to-head
ActiveCampaign vs GetResponse
A sourced, side-by-side comparison for email marketing. ActiveCampaign has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: ActiveCampaign $15/mo vs GetResponse $19/mo — ActiveCampaign is cheaper to start.
- Free tier: ActiveCampaign No; GetResponse No.
- HIPAA: ActiveCampaign No; GetResponse No.
Side by side
| ActiveCampaign | GetResponse | |
|---|---|---|
| Entry price | $15/mo (Starter) | $19/mo (Starter) |
| Free tier | No | No |
| HIPAA (BAA) | No | No |
| SOC 2 | Yes | — |
| GDPR | Yes | Yes |
| Best for | B2B teams needing deep CRM + email automation | Course creators and educators wanting email + course platform in one |
Sources — ActiveCampaign: activecampaign.com (verified 2026-06-13). GetResponse: getresponse.com (verified 2026-06-13).
Key features
ActiveCampaign: Custom Objects that store integration data for automation/segmentation (not read-only); Active Intelligence autonomous AI for campaign optimization; 1,000+ integrations including vertical-specific (Mindbody, Square Loyalty); Visual drag-and-drop automation builder with unlimited actions on Plus+
GetResponse: Built-in course creator with quizzes, certificates, and paid access (Creator plan); AI email generator powered by OpenAI for full campaign copy; Send-time optimization (Perfect Timing + Time Travel tools); Integrated website builder, landing pages, and sales funnels; 99% deliverability rate, 109M+ emails/day capacity