The Front Desk Review

Best Email Marketing · head-to-head

ActiveCampaign vs GetResponse

A sourced, side-by-side comparison for email marketing. ActiveCampaign has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

ActiveCampaign has the lower entry price — ActiveCampaign starts at $15/mo, GetResponse at $19/mo. Free tier: ActiveCampaign No, GetResponse No. HIPAA: ActiveCampaign No, GetResponse No.

As of 2026-06-13 · figures link to their source below

Side by side

ActiveCampaign

$15/mo entry
Entry price$15/mo (Starter)
Free tierNo
HIPAA (BAA)No
SOC 2Yes
GDPRYes
Best forB2B teams needing deep CRM + email automation

GetResponse

$19/mo entry
Entry price$19/mo (Starter)
Free tierNo
HIPAA (BAA)No
SOC 2—
GDPRYes
Best forCourse creators and educators wanting email + course platform in one

Sources — ActiveCampaign: activecampaign.com (verified 2026-06-13) · GetResponse: getresponse.com (verified 2026-06-13)

Key features

ActiveCampaign: Custom Objects that store integration data for automation/segmentation (not read-only); Active Intelligence autonomous AI for campaign optimization; 1,000+ integrations including vertical-specific (Mindbody, Square Loyalty); Visual drag-and-drop automation builder with unlimited actions on Plus+

GetResponse: Built-in course creator with quizzes, certificates, and paid access (Creator plan); AI email generator powered by OpenAI for full campaign copy; Send-time optimization (Perfect Timing + Time Travel tools); Integrated website builder, landing pages, and sales funnels; 99% deliverability rate, 109M+ emails/day capacity

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