Is Brevo or ActiveCampaign cheaper?

Brevo has the lower entry price — Brevo starts at $0/mo and ActiveCampaign at $15/mo.

Does Brevo or ActiveCampaign support HIPAA?

Brevo states no HIPAA support; ActiveCampaign states no HIPAA support. Confirm current scope with the vendor.

Brevo vs ActiveCampaign

A sourced, side-by-side comparison for email marketing. Brevo has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Brevo has the lower entry price — Brevo starts at $0/mo, ActiveCampaign at $15/mo. Free tier: Brevo Yes, ActiveCampaign No. HIPAA: Brevo No, ActiveCampaign No.

As of 2026-09-27 · figures link to their source below STALE

Side by side

Brevo

$0/mo entry

Entry price$0/mo (Free)

Free tierYes

HIPAA (BAA)No

SOC 2—

GDPRYes

Best forBusinesses with large contact lists but moderate email frequency

ActiveCampaign

$15/mo entry

Entry price$15/mo (Starter)

Free tierNo

HIPAA (BAA)No

SOC 2Yes

GDPRYes

Best forB2B teams needing deep CRM + email automation

Sources — Brevo: brevo.com (verified 2026-09-27) · ActiveCampaign: activecampaign.com (verified 2026-09-02) STALE · 2026-09-02

Key features

Brevo: Volume-based pricing (not contact-based) — cost-effective for large lists with lower send frequency; Multi-channel platform: email, SMS, WhatsApp, live chat, push notifications in one tool; Transactional email and marketing email in same platform; Send-time optimization and advanced automation workflows (Standard plan)

ActiveCampaign: Custom Objects that store integration data for automation/segmentation (not read-only); Active Intelligence autonomous AI for campaign optimization; 1,000+ integrations including vertical-specific (Mindbody, Square Loyalty); Visual drag-and-drop automation builder with unlimited actions on Plus+

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