Best Form Builders · head-to-head
Typeform vs Google Forms
A sourced, side-by-side comparison for form builders. Google Forms has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Google Forms has the lower entry price — Typeform starts at $39/mo, Google Forms at $0/mo. Free tier: Typeform Yes, Google Forms Yes. HIPAA: Typeform Yes, Google Forms Yes.
As of 2026-09-02 · figures link to their source below
Side by side
Typeform
$39/mo entryGoogle Forms
$0/mo entrySources — Typeform: typeform.com (verified 2026-09-02) · Google Forms: workspace.google.com (verified 2026-09-02)
Key features
Typeform: Conversational one-question-at-a-time form flow (up to 3.5x more completions claimed); AI-powered form creator, follow-up question adaptation, and insights summaries; Video questions with recorded video responses (Growth Flow / Talent plans); Lead enrichment and CRM sync with Salesforce (Growth Flow)
Google Forms: Deeply embedded in Google Workspace — responses auto-populate Google Sheets in real time; Unlimited forms and responses on free personal accounts; Google Forms explicitly covered under HIPAA BAA for paid Workspace plans; Gemini AI assistance for Workspace paid tiers