Best Form Builders · head-to-head

Typeform vs Google Forms

A sourced, side-by-side comparison for form builders. Google Forms has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Google Forms has the lower entry price — Typeform starts at $39/mo, Google Forms at $0/mo. Free tier: Typeform Yes, Google Forms Yes. HIPAA: Typeform Yes, Google Forms Yes.

As of 2026-09-02 · figures link to their source below

Side by side

Typeform

$39/mo entry
Entry price$39/mo (Basic)
Free tierYes
HIPAA (BAA)Yes
SOC 2
GDPRYes
Best forBrand-forward lead generation and surveys requiring high completion rates

Google Forms

$0/mo entry
Entry price$0/mo (Personal (Free))
Free tierYes
HIPAA (BAA)Yes
SOC 2
GDPRYes
Best forGoogle Workspace organizations needing zero-cost, no-setup survey and data collection

Sources — Typeform: typeform.com (verified 2026-09-02) · Google Forms: workspace.google.com (verified 2026-09-02)

Key features

Typeform: Conversational one-question-at-a-time form flow (up to 3.5x more completions claimed); AI-powered form creator, follow-up question adaptation, and insights summaries; Video questions with recorded video responses (Growth Flow / Talent plans); Lead enrichment and CRM sync with Salesforce (Growth Flow)

Google Forms: Deeply embedded in Google Workspace — responses auto-populate Google Sheets in real time; Unlimited forms and responses on free personal accounts; Google Forms explicitly covered under HIPAA BAA for paid Workspace plans; Gemini AI assistance for Workspace paid tiers

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