Best Form Builders · head-to-head

Typeform vs Google Forms

A sourced, side-by-side comparison for form builders. Google Forms has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Google Forms has the lower entry price — Typeform starts at $39/mo, Google Forms at $0/mo. Free tier: Typeform Yes, Google Forms Yes. HIPAA: Typeform Yes, Google Forms Yes.

As of 2026-06-14 · figures link to their source below

Side by side

Typeform

$39/mo entry
Entry price$39/mo (Basic)
Free tierYes
HIPAA (BAA)Yes
SOC 2
GDPRYes
Best forBrand-forward lead generation and surveys requiring high completion rates

Google Forms

$0/mo entry
Entry price$0/mo (Personal (Free))
Free tierYes
HIPAA (BAA)Yes
SOC 2
GDPRYes
Best forGoogle Workspace organizations needing zero-cost, no-setup survey and data collection

Sources — Typeform: typeform.com (verified 2026-06-14) · Google Forms: workspace.google.com (verified 2026-06-14)

Key features

Typeform: Conversational one-question-at-a-time form flow (up to 3.5x more completions claimed); AI-powered form creator, follow-up question adaptation, and insights summaries; Video questions with recorded video responses (Growth Flow / Talent plans); Lead enrichment and CRM sync with Salesforce (Growth Flow)

Google Forms: Deeply embedded in Google Workspace — responses auto-populate Google Sheets in real time; Unlimited forms and responses on free personal accounts; Google Forms explicitly covered under HIPAA BAA for paid Workspace plans; Gemini AI assistance for Workspace paid tiers

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