Best Form Builders · head-to-head
Typeform vs Google Forms
A sourced, side-by-side comparison for form builders. Google Forms has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Typeform $39/mo vs Google Forms $0/mo — Google Forms is cheaper to start.
- Free tier: Typeform Yes; Google Forms Yes.
- HIPAA: Typeform Yes; Google Forms Yes.
Side by side
| Typeform | Google Forms | |
|---|---|---|
| Entry price | $39/mo (Basic) | $0/mo (Personal (Free)) |
| Free tier | Yes | Yes |
| HIPAA (BAA) | Yes | Yes |
| SOC 2 | — | — |
| GDPR | Yes | Yes |
| Best for | Brand-forward lead generation and surveys requiring high completion rates | Google Workspace organizations needing zero-cost, no-setup survey and data collection |
Sources — Typeform: typeform.com (verified 2026-06-14). Google Forms: workspace.google.com (verified 2026-06-14).
Key features
Typeform: Conversational one-question-at-a-time form flow (up to 3.5x more completions claimed); AI-powered form creator, follow-up question adaptation, and insights summaries; Video questions with recorded video responses (Growth Flow / Talent plans); Lead enrichment and CRM sync with Salesforce (Growth Flow)
Google Forms: Deeply embedded in Google Workspace — responses auto-populate Google Sheets in real time; Unlimited forms and responses on free personal accounts; Google Forms explicitly covered under HIPAA BAA for paid Workspace plans; Gemini AI assistance for Workspace paid tiers