Best Identity Theft Protection · head-to-head
Identity Guard vs Aura
A sourced, side-by-side comparison for identity theft protection. Identity Guard has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Identity Guard has the lower entry price — Identity Guard starts at $8.99/mo, Aura at $13/mo. Free tier: Identity Guard No, Aura No. HIPAA: Identity Guard —, Aura —.
As of 2026-09-02 · figures link to their source below
Side by side
Identity Guard
$8.99/mo entryAura
$13/mo entrySources — Identity Guard: identityguard.com (verified 2026-09-02) · Aura: aura.com (verified 2026-09-02)
Key features
Identity Guard: IBM Watson AI-powered risk scoring and dark web threat detection; High-risk transaction monitoring (401k, investment, bank accounts); Home and auto title monitoring; Criminal and sex offender record monitoring; Up to $5M identity theft insurance on Ultra tier
Aura: Three-bureau credit monitoring on all plans with near real-time alerts (claimed up to 250x faster than competitors); All-in-one: antivirus + VPN + password manager + identity monitoring in single subscription; Automatic removal from 200+ data broker sites and Google search results; Family plan covers 5 adults and unlimited children with parental controls and Safe Gaming; 14-day free trial with 60-day money-back guarantee on annual plans