Best Identity Theft Protection · head-to-head
Identity Guard vs Aura
A sourced, side-by-side comparison for identity theft protection. Identity Guard has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Identity Guard $8.99/mo vs Aura $13/mo — Identity Guard is cheaper to start.
- Free tier: Identity Guard No; Aura No.
- HIPAA: Identity Guard —; Aura —.
Side by side
| Identity Guard | Aura | |
|---|---|---|
| Entry price | $8.99/mo (Value – Individual) | $13/mo (Kids) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | — | Yes |
| GDPR | — | Yes |
| Best for | Buyers wanting AI-enhanced threat detection (IBM Watson) | Individuals and families wanting a single subscription covering identity, device security, and VPN |
Sources — Identity Guard: identityguard.com (verified 2026-06-14). Aura: aura.com (verified 2026-06-14).
Key features
Identity Guard: IBM Watson AI-powered risk scoring and dark web threat detection; High-risk transaction monitoring (401k, investment, bank accounts); Home and auto title monitoring; Criminal and sex offender record monitoring; Up to $5M identity theft insurance on Ultra tier
Aura: Three-bureau credit monitoring on all plans with near real-time alerts (claimed up to 250x faster than competitors); All-in-one: antivirus + VPN + password manager + identity monitoring in single subscription; Automatic removal from 200+ data broker sites and Google search results; Family plan covers 5 adults and unlimited children with parental controls and Safe Gaming; 14-day free trial with 60-day money-back guarantee on annual plans