Best Identity Theft Protection · head-to-head

Identity Guard vs Aura

A sourced, side-by-side comparison for identity theft protection. Identity Guard has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Identity Guard has the lower entry price — Identity Guard starts at $8.99/mo, Aura at $13/mo. Free tier: Identity Guard No, Aura No. HIPAA: Identity Guard —, Aura —.

As of 2026-06-14 · figures link to their source below

Side by side

Identity Guard

$8.99/mo entry
Entry price$8.99/mo (Value – Individual)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forBuyers wanting AI-enhanced threat detection (IBM Watson)

Aura

$13/mo entry
Entry price$13/mo (Kids)
Free tierNo
HIPAA (BAA)
SOC 2Yes
GDPRYes
Best forIndividuals and families wanting a single subscription covering identity, device security, and VPN

Sources — Identity Guard: identityguard.com (verified 2026-06-14) · Aura: aura.com (verified 2026-06-14)

Key features

Identity Guard: IBM Watson AI-powered risk scoring and dark web threat detection; High-risk transaction monitoring (401k, investment, bank accounts); Home and auto title monitoring; Criminal and sex offender record monitoring; Up to $5M identity theft insurance on Ultra tier

Aura: Three-bureau credit monitoring on all plans with near real-time alerts (claimed up to 250x faster than competitors); All-in-one: antivirus + VPN + password manager + identity monitoring in single subscription; Automatic removal from 200+ data broker sites and Google search results; Family plan covers 5 adults and unlimited children with parental controls and Safe Gaming; 14-day free trial with 60-day money-back guarantee on annual plans

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