Best Identity Theft Protection · head-to-head

LifeLock vs Aura

A sourced, side-by-side comparison for identity theft protection. LifeLock has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

LifeLock has the lower entry price — LifeLock starts at $8.99/mo, Aura at $13/mo. Free tier: LifeLock No, Aura No. HIPAA: LifeLock —, Aura —.

As of 2026-06-14 · figures link to their source below

Side by side

LifeLock

$8.99/mo entry
Entry price$8.99/mo (Norton 360 with LifeLock Select)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forConsumers wanting a proven brand with guaranteed restoration service

Aura

$13/mo entry
Entry price$13/mo (Kids)
Free tierNo
HIPAA (BAA)
SOC 2Yes
GDPRYes
Best forIndividuals and families wanting a single subscription covering identity, device security, and VPN

Sources — LifeLock: lifelock.norton.com (verified 2026-06-14) · Aura: aura.com (verified 2026-06-14)

Key features

LifeLock: 30-day free trial, 60-day money-back on annual plans; U.S.-based restoration specialists with guaranteed identity recovery; Dark web monitoring across hundreds of millions of data points per second; Automatic data broker removal (scans every 90 days); Stolen funds and scam reimbursement up to $3M on top-tier plans

Aura: Three-bureau credit monitoring on all plans with near real-time alerts (claimed up to 250x faster than competitors); All-in-one: antivirus + VPN + password manager + identity monitoring in single subscription; Automatic removal from 200+ data broker sites and Google search results; Family plan covers 5 adults and unlimited children with parental controls and Safe Gaming; 14-day free trial with 60-day money-back guarantee on annual plans

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