Best Identity Theft Protection · head-to-head
LifeLock vs Aura
A sourced, side-by-side comparison for identity theft protection. LifeLock has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: LifeLock $8.99/mo vs Aura $13/mo — LifeLock is cheaper to start.
- Free tier: LifeLock No; Aura No.
- HIPAA: LifeLock —; Aura —.
Side by side
| LifeLock | Aura | |
|---|---|---|
| Entry price | $8.99/mo (Norton 360 with LifeLock Select) | $13/mo (Kids) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | — | Yes |
| GDPR | — | Yes |
| Best for | Consumers wanting a proven brand with guaranteed restoration service | Individuals and families wanting a single subscription covering identity, device security, and VPN |
Sources — LifeLock: lifelock.norton.com (verified 2026-06-14). Aura: aura.com (verified 2026-06-14).
Key features
LifeLock: 30-day free trial, 60-day money-back on annual plans; U.S.-based restoration specialists with guaranteed identity recovery; Dark web monitoring across hundreds of millions of data points per second; Automatic data broker removal (scans every 90 days); Stolen funds and scam reimbursement up to $3M on top-tier plans
Aura: Three-bureau credit monitoring on all plans with near real-time alerts (claimed up to 250x faster than competitors); All-in-one: antivirus + VPN + password manager + identity monitoring in single subscription; Automatic removal from 200+ data broker sites and Google search results; Family plan covers 5 adults and unlimited children with parental controls and Safe Gaming; 14-day free trial with 60-day money-back guarantee on annual plans